Videos have had a significant impact on our lives. They’ve changed the way we shop, learn, and communicate. They’ve recently become our preferred method of communication. For marketers, videos have remained the most powerful medium for advertising a product. It’s understandable because they boost sales by educating customers about products. Making videos that evoke emotions while also educating customers is a great challenge. However, the more creative the marketers are, the more sales success the videos will bring them.
When it comes to education, the vast majority of the population are visual learners. For them, it is a lot easier to simply watch something than spend time reading about it, especially today with the busy lifestyle everyone is having. And, how often do you share a short video with a friend or a family member to cheer them up or let them know you are thinking of them?
It hadn’t been too long before the videographers discovered that adding captions and subtitles to the videos could benefit them in many ways. Increasing the number of followers or improving their SEO are just some of those advantages. But, before we dig deeper into the benefits, we need to understand what subtitles and captions actually are.
Captions and subtitles both represent the text version of a video’s soundtrack. They usually appear at the bottom part of the screen, and even though their meaning is often interchangeable, there is a significant difference between the two.
Captions represent the exact words that the speaker in the video is saying. They display all the sounds present in a video. Background sounds like: a knock on a door, a squeaking window, birds singing, etc. are put into words to convey the sound for those who are watching the video with the sound off, or for the hearing impaired.
The captions can be closed or open. Open captions are also called burn-in or burned-in captions. You can easily stop the closed ones from appearing on your screen when you are watching a video if you find them annoying for some reason. On the other hand, it is impossible to turn the open or burn-in captions off. They are hardcoded into the video and can not be altered.
While the captions are in the same language as the audio in the video, the subtitles are a translated version of the audio. They allow people who can’t speak the language to watch the video. Unlike captions, subtitles don’t include the background sounds since it is assumed that the viewer can hear the original sound but can’t understand the language.
To make sure you have the most accurate subtitles and captions, you need an accurate transcription of the video. Professionals at GoTranscript can help with that. They provide the service of transcribing the entire video for you and translating it to many different languages if needed.
What Are the Benefits of Adding Captions and Subtitles to Your Video?
By including subtitles in your videos, you may be able to reach a larger audience. According to a well-known statistic, 85 percent of all Facebook videos are watched silently. One out of every three videos on Snapchat is watched without sound. People increasingly prefer to watch videos without sound.
In contrast, if you do not include captions or subtitles in your video, you will inevitably lose viewers. This leads to the conclusion that one of the most significant advantages of including subtitles and captions in your video is the ability to reach thousands of additional viewers. This includes the ones who have troubles hearing or have lost it completely.
When you add subtitles to your videos, you add another dimension to the viewing experience, the text. Captions and subtitles are an excellent way to draw your audience’s attention, highlight specific words or phrases, and direct your viewers’ attention to the most important messages. Creating multimedia necessitates the incorporation of elements other than image and sound.
Having the transcript of your video included in the video in a form of captions or subtitles make your videos more searchable. Adding the keywords to your titles, and using them in the video improves SEO. Hence, more people will be able to find your video content, which will result in more views, clicks, and followers.
You can add captions and subtitles to your videos using different apps. For example, you can use Rev.com or the iMovie application that you can download from the Apple App Store. You may find step-by-step instructions for both programs in the rest of this article.
Adding Captions and Subtitles on Your iPhone Using iMovie
It is easy to add captions and subtitles to your video because of the user-friendly interface that the iMovie app has. Furthermore, the app is free and available only for iOS and Mac. To add the captions or subtitles in iMovie you need to:
- Add the video to the app and drag it to the timeline to prepare it for editing.
- When your video is visible in the timeline, expand the text menu by clicking on the TITLES tab at the top. A variety of text styles will appear, and you can choose the one you like best for your video.
- You will need to type the text for each clip and choose the position where the text will be displayed on the screen. Because viewers are so accustomed to seeing captions/subtitles in the bottom-middle section of the screen, most users prefer placing them there.
- When you finish adding captions/subtitles to your video, you need to watch it to check for possible mistakes like typos or wrong text appearing for a particular slide;
- If you notice any types of mistakes, you can easily go back to edit mode and correct them.
- When you are done editing, click on the FILE menu at the top, then SHARE, and finally FILE if you want to save it on your computer. If you want to share it, click on one of the options above.
Adding Captions and Subtitles on Your iPhone Using Rev
If you’re using Rev, you’ll need to take the following steps:
- Go to Rev.com and find the caption, transcripts, and subtitles option.
- Click on the GET STARTED button.
- Choose the option for captions or subtitles, depending on which one you need.
- Upload the file from your computer, pass the URL or forward your video from Youtube or Vimeo channel.
- Choose the file format by clicking DELIVERED FILE FORMATSClick CHECKOUT and you will receive your order within12/24h in the email.
Make sure that you know which file format is preferred for which platform. There are many options, choose wisely. Also, be aware that it is much easier to use the option of burn-in captions/subtitles on the iPhone.
The Bottom Line
Adding captions or subtitles to your video will make your viewers spend more time watching them. That way, you’ll be able to capture and hold their attention for a long time. The long viewing times help you get your message across and make your videos easily accessible to search engines.
Captions and subtitles improve the comprehension of the video content, especially if you make them fun and dynamic. They can improve the image of your brand and make it more popular. Having captions in your video recording enables you to speak to a much wider audience, even a global one. That means more audience—more engagement, and more sales as a final result.
If you want to reduce your workload, you may use the transcription service that GoTranscript offers. Having your video transcribed and translated means you can focus on other elements of your business, such as marketing, sales, and customer support. You can even use the transcriptions to create your own videos. Once you receive them in your email, your only job is to import them into the video.