ClickMeeting Becomes a Vital Tool Beyond Marketing (Full Transcript)
[00:00:00] Speaker 1: The interesting thing about ClickMeeting is, we don't just use it in marketing, we also take a huge value from it in sales. This is our tool for nurturing our leads. We have to get them to the point where they're ready to spend money with us, and our sales team are not only helping us run webinars, but they're active in the chat, they're looking at the attendee list after. It's a vital part of our sales process, and we see that it's spreading further. HR is now looking if they can use ClickMeeting, IT is looking to use it, we're using it for existing customer education as well, so it's really throwing throughout the organization the value that it brings.
- ClickMeeting supports both marketing and sales, not just top-of-funnel activities.
- Webinars are central to nurturing leads until they are purchase-ready.
- Sales involvement includes running webinars, engaging via chat, and analyzing attendee lists for follow-up.
- The platform’s success is driving interest from other departments like HR and IT.
- ClickMeeting is also used for educating existing customers, broadening its impact.