Comprehensive Guide to Using SurveyMonkey for Data Collection and Analysis
Learn how to effectively use SurveyMonkey for collecting and analyzing qualitative and quantitative data, including tips on plans, features, and exporting results.
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How to Collect Qual and Quant Data Using SurveyMonkey
Added on 09/30/2024
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Speaker 1: SurveyMonkey is one of the wonderful online platforms to collect both qualitative and quantitative data. So if you are a beginner trying to figure out which one to use, you can go with Qualtrics or SurveyMonkey or any similar platform, but I've been using SurveyMonkey for several years and I've been enjoying it. For the student and the faculty, teachers, probably you can look at the best plan here. You know, some of them are reasonable. The cost here, you can see, you can go personal plans or the business plans, depending on your budget. I recommend the $32 per month. Here you see $384. However, for both faculty and students, there is a better rate. If you go all the way down here, you see the students or educators. So let's see the pricing. There is some discount for you, $23 per month. Maybe you can just subscribe for a month and collect the data within a week or two weeks and download. Probably that may be the best route for the student who have a limited budget for collecting data or surveys, and definitely this is the best option. Here you can collect unlimited number of surveys, unlimited questions, and as high as 5,000 responses per month, which is quite a lot. So you have a lot of options here, and definitely you can download your file in a different format, and I will show you in a few minutes how that can be done. And I've been enjoying this one as a faculty rate of $276 per year or $23 per month. The next step is to sign up. If you do not have a username and password, if you have an existing password, you can log in with your existing password and username. So let me try with my existing username and password right here. So after you input your username and password, so click log in. The next step you will see on your dashboard, the number of surveys you have, your plans. If you are starting something, you know, brand new surveys, you can click always the create surveys, and it gives you the options when you hit create surveys, then you copy from a past survey or word file, or start from scratch or import the questions from existing template as well. So you have lots of options here. So I have a prebuilt surveys here under my surveys. Right now I have many here on my list, total 17 surveys here. So that's quite a lot. So let's take a look at the first one here. Recently I started collecting student experience during the pandemic, COVID-19. So when I click this one, you can see the 618 responses are in. So how you do the survey, first thing is I shared earlier, you create from scratch or import, then you can design the questions here, you can see, customize the questions, you can insert the logos, and it does have a lot of options and choices. So it is fairly simple, and this is what I really like, is you can customize. We have lots of options here, bold, italics, or other, or inserting hyperlinks. This is really cool. So you can customize these questions here, and yes, these are the, you see here, some of them are open-ended questions. This is great for the qualitative or open-ended responses. And I put the asterisk to make the questions required so that, you know, you get the responses for the absolutely important questions that you think is part of your surveys. And here, you can see the Likert scale questions, 1 to 5 or 1 to 4, depending on the type of questions you have. And these are great to collect quantitative, you know, nature of data. And this survey is quite long. I recommend not to include too many questions because, you know, response rate is something important. You'd like to get as many responses as you, you know, you expect. Right now, you know, I have only 500 plus responses out of a large population. The survey went out to at least 7,000 students, but the responses, as you see here earlier, only 500 plus because, you know, I intensely, I included a lot of questions, and sometimes students are not comfortable to fill out the questions when you list too many. So the next thing is, once you design the questions, you can, you know, click on, you know, the preview, what it looks like, the questions. Actually, when you hit the preview, this is the questions a student will receive, I mean, the option that looks on their screen. So it's nice and clean, and then it goes to next page each time. And then the nice feature about this one is you can look into the device, computer or their handheld device, tablets or iPhone, iPads, so it has options to see the questions. So if I'm a participant and I want to see the question from my phone, so this is how it looks like on your phone. So it still is nice and clean. That's nice. Right now, I'm on computer, so it's a desktop, and then, yes, they can click the next questions. However, I made the question required, so unless, until you have responses, you can't go to the next question. So here, I select the option, so now I can see the next. Okay. That was the preview. Collect responses is something you can create the URL that you can share via Facebook or any social media, or you can email, you know, many survey platform, including SurveyMonkey or Qualtrics. So you have a place, you can, you know, add the collectors, you can, you know, insert the emails, so you can personalize email, which is the great thing, great feature of this one. I simply use the social media platform, a link, so that link can be posted on social media or you can email, so there are a lot of way to collect the data. Personally, I recommend to go with the email. This is ideal for tracking your survey response. The system automatically can send out a reminder for those who did not fill out the surveys or who just, you know, forget to fill it out in the first attempt, so this is really nice, and there are a lot of options how you want to collect the responses. Analyze results. This is a cool feature. You can see the types of, or the basic characteristics of your surveys here, the responses. So let's take a look. This is the, quite one of the questions about the residency where they are living, so you can see, you know, clearly that majority of them were living off campus and few of them were on campus, and you can customize these figures, you know, you can go by the pie chart and these are neat and clean. You can go with the bar graph, histogram, you know, my preference is again the bar graph or pie chart, so even in the pie, it looks really nice and clean, and you can apply the same for the rest of the questions across the questionnaire, you know, depending on the question. So here, these are the open-ended questions. Open-ended may be good for the qualitative type of, you know, qualitative responses, and there are also some way to filter them. For example, you can create a word cloud like this, or you go by the list. Right now, I don't have many responses here, just three responses, so, you know, not enough data to produce a word cloud. So let's take a look if I have more responses here. Since this question was for those students who were living on campus, so I didn't have many responses. There were seven students who were living on campus for this particular survey, okay? There was a similar survey for those who were living on campus, and I have a lot of qualitative, you know, data, so let me look into this one, 121 responses. So when I go here and analyze results, when I hit analyze, yes, the system generates, you know, basic data points for you. So for this one, I have actually, you can see 21 responses, those who are living on campus. So based on this one, I can generate some responses. Let me see the word cloud. What do you wish your university leader would know? So when I hit, you can see here, the bigger the word, you know, the higher the number of responses. So five students said experience learning. So if you go list, you know, you can see majority of students, you know, have something to say about the online learning during this pandemic. So I really like the word cloud, and you can filter it. There is a way to customize it, you know, you can go by multi-color or single color and those things. But this is a cool feature for doing, you know, some word cloud general analysis of the open-ended responses from. And this is more another quantitative, again, you can go by different, you know, options here under customize. So you can go by, you know, the some numerical in the bar graph or the other way, but I prefer this one. So I apply to the all and hit save when you want to mix, you know, include the same features to the rest of the question. So you may be thinking how I can download those data points. So on my dashboard, you can see here, the icon, this down arrow, this means download. So when you click, this one is an export, meaning download. So you can export all kinds of data. So when you click export all, it has also some features, all summary data, or all responses or individual responses. For the quick, you know, view of what it looks like, of the all the data points, I typically look at all summary data. So when I click this one, it gives you options whether to include open-ended or not to include. Typically, you know, the PDF is nice, I would go with open, including open-ended and current view, or you can download in a PDF or, you know, XLS or CSV data file. So my preference here is a PDF. So let me download this one. And it is pretty quick when I hit export, and it is saying your export has started. So within a few seconds, you can see that a PDF being prepared or ready. And once it is ready, then you can, you know, hit download. So here, it's ready. So I hit download. So it should be here in a second for me to see what it looks like, the summary data. Download has been completed. So you can see the data all, and this is the data view summary. So you can see the first question, second question, and then all open-ended questions here. You can, yes, get the timestamps and the individualized responses. We don't know, so we made it anonymous. In any service, we usually avoid personal information for the, you know, to maintain the confidentiality of the data points. Actually, you guys are not supposed to see this one also. And for those who are looking the data for the quantitative analysis, so I click again export. So here is the tab you see new export when I click, and I like to see all individual responses. And this time, I like to download all data file in SPSS so that I can run some quantitative analysis. So I choose SPSS, and all the data, individual data will be downloaded here. So here is the data file name. So hit export, and again, it will take a couple of seconds to generate the file. It's here, and it will be downloaded in a few seconds, depending on your computer server. Actually, it's ready here. Right here on the screen, you can see download. So you need SPSS software in order to download, in order to open this file. Without SPSS file, you will not be able to see it. I have SPSS on this computer, so you can see the file is opening in the background. Yes, you can see the file and open it now. You need a software in order to open and see the data file. So on this machine, I'm using version 26. Right now, we have 27, but any software you have from version 20 or 18 plus would be fine. Ah, I didn't know that my license for this SPSS has expired, so I have to download or purchase the new one. So it's not able to see the data points here. If you are wondering what SPSS do I need or how do I download, you can Google IBM SPSS grad student package. This is probably the best one, price-wise. So OnTheHub is one of the areas to buy. However, you can download from any website that you want. So you can see it's low, it's $34, $35. Let's take a look on the OnTheHub, this is more trustworthy website. So it's the SPSS 27, version 27, so probably that's the good one. Yes, I think this is a good one. The price-wise, it's a bit pricey. You need a software that includes basic and advanced statistics, probably you do not need any advanced. Anything that includes the basic and advanced statistics, something in advance, probably something that can run, ANOVA, MANOVA, MANOVA, regression, those things, which is okay. You can go probably the medium one, I recommend with this $51 version, which is okay. So usually when you click this one, it takes you to the place where you need a registration and download the software. While installing, it may take several minutes, depending on your machine and the computer server that's there. So you see in the Google, I type IBM SPSS trial version. Yes, you can take advantage of trial version for a few days. Go with the ibm.com, this is the official website, and any website is okay, and you can try trial version downloading SPSS. Any trial version, 22 or higher would be fine. I hope you enjoyed it. I hope to see you in the next video. Hope you subscribe and like. Feel free to send the comment and questions, so I will prepare another video that better serve your needs. Thanks. Bye-bye.

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