Crafting Great Speeches: Insights from Experts on Authenticity and Storytelling (Full Transcript)

Speaker 1: The secret behind any great speech, it all begins with the speaker, you know, having somebody who has that worldview, who knows what they want to say, who knows what story they want to tell. That's critical. I mean, a speechwriter can come up with something on their own, but it really needs to be a collaborative process with the person who's speaking. We approach any speech by asking yourself, what story do we want to tell? We try to come up with a headline for the speech first, you know, whether it's one, two or three sentences, because that's what you have to hang everything on, otherwise it won't hold together.

Speaker 2: Tonight, I want to talk about what kind of future we're going to have, and what kind of a nation we're going to be.

Speaker 1: One thing all great speeches have in common is that they're bigger than the place. They say something bigger than the moment, you know, something like Lincoln's Gettysburg Address. He said it wasn't just to consecrate the ground where soldiers gave their lives, it was to dedicate ourselves to making sure that a nation conceived in liberty can endure. So any great speech has to speak to something bigger than that particular moment. You have to look beyond the headline you're going to get the next day. You have to look beyond tweets. We wouldn't necessarily write speeches with an eye towards what people will say about it in 50 years, but you're thinking about the broader sweep of history and where you fit.

Speaker 3: Today, in the world of freedom, the proudest post is, Ich bin ein Bielehrer.

Speaker 1: You know, other things that make a great speech are authenticity. And authenticity is, you know, it's something more than just the truth. It's actually saying what's true, and I don't just mean facts, I mean things that people know, the way people speak in their everyday lives. Not every great speech has to be up here, like Lincoln or Kennedy, and people can tell when you're trying too hard. A lot of times, great speech is just talking to people where they are.

Speaker 4: Your fervor, your energy, your courage, always is something that's going to carry me forth.

Speaker 1: Humor goes a long way in speeches, but it's also very hard. President Obama would also say, you know, give me some more jokes in here. Comedy's difficult. I was very lucky that President Obama had a great sense of comic timing, and he knew it. But he was always good at telling jokes. He relished, you know, he'd always dig at himself first in a self-deprecating way, just to open it up so that he could dig on somebody else. I am told that the last three speakers here have been the Pope, Her Majesty the Queen,

Speaker 4: and Nelson Mandela, which is either a very high bar or the beginning of a very funny joke.

Speaker 1: You want to know where you are and who you're talking to, even if it's as small as visiting a high school and knowing who the mascot is. That handshake at the top of the speech goes a long way. And then you have the permission structure to take the audience on a greater ride.

Speaker 3: I want to thank all of the students here, the smart, powerful, creative, accomplished young women of Mulberry School for girls who are beautiful.

Speaker 1: Any aspiring speech writer should just start writing, constantly. Whether it's journaling, whether it's preparing a speech you wish you had the chance to write so that you have something to show somebody. I'd also say read widely. That's where empathy comes from, is understanding other people's lives and world views beyond your own. I don't have any classic training in speech writing. I started out as a pre-med student, and chemistry changed that course pretty quickly. But I would tell students, take a lot of history courses. It doesn't always have to be writing and composition, history, economics, philosophy, because you're going to pull from all those disciplines in any good political speech.

Speaker 4: And with that, I just have two more words to say, Obama out.