Discover the Most Profitable YouTube Niches with High CPM and RPM Rates
Explore top YouTube niches with high CPM and RPM rates. Learn how much creators earn in lifestyle, automotive, tech, gaming, social media, and more.
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10 Most Profitable Youtube Niches Highest RPM, CPM Rates by Niche
Added on 09/30/2024
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Speaker 1: Hi everyone, today I want to show you the most profitable YouTube niches with the highest CPM and RPM rates. I've done several hours of research trying to find the highest RPM and CPM niches for YouTube and I've got a ton of examples that I want to share here with you guys today. So please, if you like this kind of content with real facts and real numbers, just scroll below this video and hit the like button for the YouTube algorithm. I'd really super appreciate it. So thank you so much and let's get into the niches. The first niche we're going to look at today is the lifestyle and vlogging niche. So an example of such channel would be this channel over here by Marintier Echo. And these are generic lifestyle videos such as surprising my cousin with a trip in Japan, the ultimate bedroom makeover, summer in Japan, a day in the life of Ivory Coast vlog. This kind of content is easy to produce and it is very very popular. So the big question is how profitable is it? Okay, so Marintier was actually very nice and she shared her exact RPM and CPM numbers with us. And right here you can see I've found a video that she posted that's called how much money does my 100,000 subscriber YouTube channel make me. And she shares her exact RPM and CPM numbers. So you can see her RPM is $3.08 and her CPM is $8.75. And just in case you're not sure what RPM and CPM actually mean, CPM is cost per mille and that is cost per 1000. So this is exactly how much YouTube charges advertisers to show 1000 times the ads on Marintier's videos. And RPM is how much Marintier gets paid. It should be roughly 50% of what YouTube charges, but due to different discrepancies etc it sometimes ends up being a little bit less than 50%. In this video Marintier shows us earnings for quite a few of her videos and the exact RPM and CPM will vary video by video. But on average if we look at her channel you can expect her to make about three to four dollars for every thousand views that her videos get. So for example if this video has had 52,000 views then you can probably expect her to make about 150 to 200 dollars from AdSense on this video. Next niche we want to look into is the automotive niche. And guys in the automotive niche there are some absolutely huge channels. Look at this Carwow channel. It has 7.6 million subscribers and a lot of the videos in this niche just get hundreds of thousands or even millions of views which is insane. But the big question is how much is the RPM and what is the CPM of this niche? And I have actually found a video for you guys where a person who runs this channel, the O2 Cummins Ram, so it's also similar content, has actually shared with us his earnings. How much does a small automotive YouTube channel make? And if we watch this video he's showing his exact earnings. So for 4 million views roughly he's made about 21,000 dollars US. So that's roughly about five dollar RPM. So about five dollars for every 1,000 views that his channel makes on YouTube AdSense. So not bad at all. Five dollar RPMs in the automotive niche. So I'm assuming that CPM would be somewhere around the 10, 11, 12 dollar mark. It's just unfortunately this channel did not actually share their CPM rates in this video. So not too bad. There are however much more profitable YouTube niches coming up in just a second. And the next such niche is a tech niche. So as an example let's look at this channel by Daniel Owens. He's got 79,000 subscribers. His videos are actually getting really good views. There are tens of thousands of views on each of his videos. And this content is pretty cool. Like I'd love to produce this kind of content. AMD processor news, graphics card comparisons etc. That's right up my alley. I love all of this sort of content. Luckily for us Daniel has actually made a video showing us his earnings. And at the time when he was making this video for about a million viewers he got about 2.6 thousand in revenue. Which basically if we divide one by the other means about three dollar RPMs for the tech niche. Some of his videos, some of the topics actually got higher RPM. You can see this video has got 4.94 dollar RPM. So it does go up and down. But on average his channel is averaging about a three dollar RPM. While the RPM itself is not super high. The views in this niche are just insane. So if you look at best gaming PC, just a quick search. You will see there are so many channels that have got so many subscribers. Look at this Linus or Linus tech tips. Don't know exactly how to pronounce. If we look at the videos. Well first of all they've got 14.9 million subscribers. If we look at how many views they're getting. Look at this 610,000 viewers and this video was posted 10 hours ago. There are hundreds of thousands even millions of views on pretty much every single video that this channel produces. And of course at three dollar RPMs a million viewers means three thousand dollars per video. Which is really great earnings just because this channel gets so many views. And if you decide to go into this niche. There is of course potential for you to generate that many views as well. Next up is everyone's favorite niche and that is gaming. If you're into gaming at all. You've probably thought of starting a gaming YouTube channel or you've probably watched some gaming videos on YouTube. Am I right? Gaming channels just get a ton of views. Look at this channel Matt HD Gamer 2.44 million subscribers. Each of the videos that he posts get tens of thousands of views. Many of his videos get hundreds of thousands of views. And if we look at the RPM and how much money this channel is potentially making just from YouTube ads alone. I've actually found an earnings sharing video from a gaming channel called Wick Gaming. And in that video we can see that this channel made eleven thousand euro for 2.3 million views. So that's approximately five euro per 1000 views RPM. With the current exchange rate that works out to be about five dollars US per 1000 views. So if you're interested in making gaming videos. There is definitely potential for you. Check out this channel The Spiffing Brit. He publishes kind of a mix of content. Some is related to YouTube. Some is related to gaming. But you can imagine how much revenue this channel brings in based on some of these gaming videos. 2.6 million views for the Skyring build video. There's kind of a ton of other gaming videos that he posts such as Medieval 2 etc. So there you go. Gaming roundabout five dollar RPM. If you guys are enjoying this video in the information within this video then please scroll down below this video. Hit the like button for the YouTube algorithm and subscribe to my channel. This way you won't miss any similar videos from me in the future. Thanks guys. Let's move on to the next niche now. All right. So the next niche is social media. There are a lot of channels dedicated to how to grow on social media and I've actually found a video from Bayeza where he is sharing the RPM of his video about how to gain 1000 followers within the first week. So the topic of the video is basically how to get followers on social media. And you can see here that this video from 2 million views roughly got about eight and a half thousand in revenue. So from these numbers we can see that his RPM is around five dollars as well based on this video. And that means if you are at all interested in the social media topic you can publish videos such as how to grow on Instagram which attract a ton of views. Look at this 1.2 million views. How I doubled my Instagram growth. There are other videos with hundreds of thousands of views like this one here. Six hundred and twenty thousand views about how to grow on Instagram. And you could of course do it for YouTube for TikTok for Snapchat for pretty much any kind of social media they possibly imagine. So there's a ton of potential in this niche. Next I want to share with you the RPMs for the video editing niche. I found this video here from Justin Brown primal video channel and he was actually kind enough to share the RPMs and various other stats of a lot of his videos. And if you look through the actual videos over here you'll notice that the videos that he posts are kind of can be grouped into a few different categories. One is video editing tutorials. So videos such as how to edit videos with the YouTube video editor DaVinci Resolve complete tutorial. You can see the CPM numbers for all of those videos. So the range kind of between 16 to about 20 or 24 dollars and that is CPMs. Okay so CPM of course is what YouTube charges the advertisers. Generally YouTube pays about half sort of between 40 to 50 percent of the CPM rate to the owner of the channel. So we can assume that Justin Brown makes somewhere between 8 to 12 dollars RPM. So that's money in his pocket per every 1000 views that these videos get. But guys check out the views on these videos. I mean you can get insane views on these tutorials and it's a topic that pretty much anyone can make videos about. So we've got 2.9 million views, 1.9 million views, 2.2 million views and so on. So if you are even remotely interested in making these kind of videos just check out his channel. Really great channel. If you saw by most popular videos you'll see that a lot of his videos are just getting evergreen traffic from YouTube search and many of them have got well over a million views. So we've got even for simple videos like DaVinci Resolve complete tutorial for beginners 2.5 million views and that was posted two years ago and still getting about 81 views per hour. So really good niche with really solid RPMs. We'll state the RPM rate for the video editing niche at about 8 to 12 dollars RPMs and now let's move on to the next one which is even higher RPMs. Next let's look at the RPM for the Forex niche. Forex is of course foreign currency trading and I've actually got these numbers from a Biohazard video as well. He's sharing the RPM for one of his Forex trading videos. So I tried Forex day trading for a week and you can see here the full stats. He's made $71,000 from this one video and the RPM for this video is $27. CPM is about $39. So basically YouTube pays Biohazard about $27 every thousand times that this video has been viewed. This video sharing the earnings was made about a year ago and if we go into I've just found this video basically Biohazard tried Forex. It's now up to 3.9 million views guys. So if we take 3.9 million views and we multiply that by about $27. So now this video has already made him about $105,000 and I don't think it's going to slow down. He just continues getting passive views and making more and more money. So Forex is an amazing niche. Now let's look at the next niche and the RPMs and CPMs for that niche and that niche is MoneyAdvice. And the channel that I want to take a closer look at is Mark Tilbury's channel. Excellent channel. If you guys haven't discovered it yet I highly recommend that you check out. Mark just seems like a really knowledgeable guy and he probably breaks the concept that in order to be on YouTube you have to be young or you have to be loud or you have to drive fast cars or anything like that. He is not in his 20s or his 30s. Extremely nice person though. He makes good high quality videos and he gets hundreds of thousands even millions of views on a lot of his videos. So you can check out this kind of content that he produces and see if perhaps you want to produce something similar as well. But going back to his earnings he actually shared earnings for one of his videos and let's take a closer look. It's this video here called Millionaire Tries the Investing $100 Challenge. Now when Mark was reviewing this video it was at 2.3 million views. Since then it has acquired another 2 million views. So this video is now at 4.2 million views. Now when it was at 2.3 million views Mark shared the earnings of this video and you can see his RPM and CPM over here. It's $32 RPM. So at that time this video had made him $76,000 in ad revenue just from that one video and that was at the time when this video was like a year ago. So at $32 RPM if we take 4.2 million views which is what this video is at now. So we take 4.2 million and we multiply it by 32 that's $134,000 US that this video by now has made for Mark Tilbury this one video. So as you can see his niche is really really profitable. So highly recommend that you check it out. It's one of the most profitable niches on YouTube. If you can produce similar content you can really do very well just from YouTube ad revenue alone. Lastly I wanted to share one of the videos from my channel so that you can see the RPM and CPM rates on this video. So take a look here. I made this simple video. It's targeting a keyword how to download YouTube video and this video is just five minutes long. So super simple. It's getting majority of its traffic from YouTube search. As you can see I'm getting just over a thousand views a day on this video. So far I've made just under $400 US from this video and if we take a look at the revenue data you can see that the RPM for this video is $5.50. Does change a little bit up and down but basically for a very simple and short video like this I don't even have mid rolls in this video because it's under eight minutes. So I can only have one ad at the start and one at the end. I'm still making $5.50 US per every 1,000 views. So you can totally publish similar simple tutorials like this and make similar RPM on your videos on your channel as well. All right well these are the RPM and CPM rates for the most profitable YouTube niches that I've been able to find. Did I cover your niche? The niche that you're interested in? Let me know in the comments below if you would like me to cover some of the other niches then please take a moment to just drop me a quick comment below and I'll try my best to find the CPM and RPM rates for that niche so that I can perhaps make a follow-up video. If you guys found this content useful then please consider subscribing to my YouTube channel just below, enable all notifications and of course hit the like button for the YouTube algorithm. If you want to download my free guide on how to grow on YouTube then download it just in the description below. In that guide I cover everything from choosing your YouTube niche to making content and growing on YouTube. And if you'd like to grow on YouTube but you don't want to show your face on camera I made a video recently that you might love which is the best faceless niches on YouTube so go ahead and watch that. I'm gonna put a link over here somewhere on the screen. It's the best faceless niches for you to start your YouTube channel in. Those niches are great for people who perhaps don't want to appear on camera so go ahead and watch that next. Thank you so much for watching. I'll see you in the next video.

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