Effective Strategies for Selling Online Advertising Space to Maximize Revenue (Full Transcript)

Speaker 1: How to Sell Advertising Space Online. Got online advertising space to sell? It's easy to link up with buyers and provide a place to promote their campaign. You will need Online inventory Internet marketing research firm Online ad space Pricing plan Third-party ad networks Buyers Media plan Follow-up and personal relationships. Step 1. Identify the assets that you can offer to advertisers looking to buy online advertising space. Use an internet marketing research firm to provide buyers with data on your audience, including their ages, gender, and locations, and the time of day they visit your site. Step 2. Use the number of pages your website has to determine the inventory of online ad space you can sell. Then, devise a pricing plan for your assets based on your inventory and marketplace demand. Be careful of having too many ads on your site, which can turn users off. Step 3. Approach a third-party ad network, which provides advertising for numerous websites, about purchasing your online advertising space to begin earning income from your site. Step 4. Meet more profitable potential customers through trade publications, trade shows, and industry networking events. Then, connect with them to publicize that you have space to sell and a desirable audience that can help meet their marketing goals. Try to leverage personal relationships in sales presentations. Buyers are more likely to purchase from people they know and like. Step 5. Found someone interested in buying online ad space? Devise a media plan that meets their goals and present them with a proposal that you can deliver on. Then, negotiate until you're both satisfied, seal the deal, and launch the campaign. Step 6. Once the campaign launches, provide customers with measurements of how their ads are performing, and make suggestions on how they can improve their advertising to achieve better results. Remember, a satisfied customer is more likely to become a repeat customer. Did you know In 2009, Yahoo.com generated revenue of $6.5 billion from online display ads.