ElevenLabs Workflow for Radio Jingles and Commercials (Full Transcript)

[00:00:00] Speaker 1: Today we're talking with Brad Barlow, who's a lifelong FM music radio presenter turned AI power user. He's got 19 custom voices in the 11Labs voice library and he's going to be showing us his exact workflows for creating professional radio commercials from scratch with 11Labs just like this.

[00:00:11] Speaker 2: This is Alec and Brad in the morning, number one for hip hop and R&B, Q10A.

[00:00:18] Speaker 1: Talking voice cloning, voice changer, 11Music, sound effects, and this is by far one of the most creative ways I've seen someone use 11Labs. So if you want to see what's actually possible with AI audio right now, keep watching. So Brad Barlow, you are an 11Labs power user. How many voices do you think you have in the voice library?

[00:00:34] Speaker 3: I do have a lot. I have 18 or 19, I think. Have you got a couple of favorites that you want to spotlight? You know, my very favorite is my least used voice. It's called Joe Confident Idiot. Hey, you know, yeah, if you did that, if you did that left instead of right, it'd probably work better for you. When you listen to like self-help content with it, it's hilarious.

[00:00:54] Speaker 1: When you're creating these voices, you often need at least 30 minutes of audio to create a good professional voice clone. How tricky is it and what is it like having to stick with that voice for that amount of time?

[00:01:05] Speaker 3: Here's what I found is if I was making a voice that was for my use, I would send as much audio as I possibly could because that's the way to get your voice to be so accurate that even you listen to it and go, I can't tell the difference between that and my real voice over. But to your question, like, is it hard? Some are harder than others. What I do is I will grab ChatGBT and my iPad and I'll go, we're making a new voice today and it's a dorky, nerdy elementary kid. It could be used either way in a cartoony way. And then I'll have a little conversation back and forth and we'll get to a place where I'll be looking at three paragraphs and going, yep, that's the script that I need to be reading. But when you're creating voices for other people, it's okay if it's off a little bit because it's still awesome and quite usable.

[00:01:59] Speaker 1: And as mentioned, Brad does so much more with Eleven Labs than just voice. What's really interesting is how he combines all of the different tools within Eleven Creative to produce incredible radio jingles.

[00:02:07] Speaker 3: The thing that I do most with Eleven Labs is make radio commercials. And so I'm going to show you that in a second, but I want to show you the absolute coolest thing first. So last night, I'm like, Alec wants to hear a jingle. Let me try to make a jingle. So the very first jingle that I go to make, this is the prompt I put in. Top 40 radio jingle. Use the following lyrics. The Valley's number one hit music station, Q108, and you can see I spelled it phonetically. This is the first one that it cranked out. Here we go.

[00:02:38] Speaker 2: The Valley's number one hit music station, Q108.

[00:02:43] Speaker 3: So then I went in and I told it, I'm like, okay, I couldn't quite hear the name of the station at the end. So I told it to do it again.

[00:02:50] Speaker 2: The Valley's number one hit music station, Q108.

[00:02:55] Speaker 1: How legit does that sound? And I love by the way, the tip like Q108 is very smart.

[00:03:02] Speaker 3: I had no idea it was going to do that. That Eleven Music would know when I said top 40 radio jingle, use these lyrics that it would go. Oh yeah, I know what that is. Here you go. Number one for hip hop and R&B. You can, so it was kind of muddy in the name of the station. Then I was like, okay, how about alternative rock jingles? Like all I did was write pop punk radio jingle. Use the following lyrics. Number one for new alternative Q108. One of them, I made the short version. And then after it was made, I went into, because after you generate a song in Eleven Music, you can then say, hey, can you add a saxophone to it or whatever? You can add a revision to it. And the revision I added was now add 60 seconds of instrumental on the beginning of it. So that then that jingle could allow for a DJ to come on and be like, hey, it's eight o'clock and coming up this hour, we got blah, blah, blah, blah, blah. I'm talking about the thing and sign up for our giveaway. That's the way I would do it. Because I used to try to do that by going, okay, I want this jingle where it's mostly instrumental and then I wanted to sing this thing at the end and I would get mixed results with that. But I think the way to do it is create the short thing and then tell it to throw instrumental on the front of it in the revision.

[00:04:30] Speaker 1: So you've had a lot of success with iterating on generations that you already like.

[00:04:35] Speaker 3: Yes. So what we're looking at here is this jingle right here. So all of that right there was an 11 music generation, all of that. What I'm going to show you right here is first the vocal that I laid down into the mic that I'm going to use for voice changer, but I'm going to play you my version of it first so that you can hear what I recorded and then what I sent to voice changer. It's time to get up. You're waking up with the boys. This is Alec and Brad in the morning. So that's all my voiceover right there. Do you want to do a morning show together? By the way, Alec, I forgot to ask you. I'm down. I'm down. I'm loving this. This one right here I sent. It's time to get up. I sent it to a voice called Aracita that is in 11 labs and here's the voice changer version.

[00:05:38] Speaker 2: Time to get up.

[00:05:39] Speaker 3: When you use her text to speech, she sounds a little bit different than that, but that's how voice changer works. It mixes their voice and your voice a little. It ends up being mostly their voice, but it has a hint of you in it when you use voice changer. Then I did this voice. You're waking up with the boys. So that's me and I converted that over to Knox Dark 2 and it sounds like this. You're waking up with the boys. So then I made these in the sound effects screen on 11 labs. So let's listen to the whole darn thing mixed together.

[00:06:43] Speaker 1: That is so good, Brad. That is so good.

[00:06:47] Speaker 3: That is all from 11 labs. That is all.

[00:06:51] Speaker 1: I told everyone that you were an 11 labs power user. I told them that you were an 11 labs power user. That is like genuinely really impressive.

[00:07:00] Speaker 3: I have so much fun with it and hope that a broadcast radio and independent radio, internet radio realizes that this is sitting there waiting for them to play with and just feel like a kid again.

[00:07:18] Speaker 1: So we've just had a behind the scenes look at how Brad brings all of these tools together to make incredible results. But what's also really interesting is to see his exact process and prompt iterations that he makes to get the exact sounds that he wants.

[00:07:29] Speaker 3: Well here's the first one that I made and all I put in was radio imaging sound design glitch. And I made it 2.4 seconds long and I got this. Now I'll show you where I hit a roadblock. And that was I wanted what I call a wipe and some people call a whoosh. And what I wanted was a sound that went whoosh. So I put radio imaging sound design wipe and I got... Now listen to this next one. Like it's in there. There are a little bit of the whoosh, but it's like, but I didn't want the impact. I didn't want the boom and I didn't want the like I just wanted the whoosh. So then I was like, I don't know, whoosh. So all I wrote was whoosh. And that is exactly what I wanted. Oh, and then at the beginning, just for fun, just for all of us watching this video, I wanted the sound of like the radio tuning before the piece played. I tried a few different things. FM radio tuning didn't give me what I wanted. I tried quickly scanning between FM radio stations, music, news, commercials. If I wanted to create that by hand, it would have been so easy. I could have just gone, give me, in fact, I'll do it right now. I would go news radio announcer, 15 degrees. Right now it's 15 degrees. So I would just like, if I was making the little switching through stations, I would just take a millisecond of that right there. And then a millisecond of music and a millisecond of a Spanish station and a millisecond of classical or a horn playing or whatever, just to go like I'm switching between the stations. Now I'm going to actually take you through how I did the voice changer on that.

[00:09:16] Speaker 2: So like this segment of the jingle right here, this is Q108 is what I wanted.

[00:09:23] Speaker 3: First I need to create the file that I can upload to Eleven Lab. So I'm going to record myself. Here we go. Q108. So there's the file. I like to raise it up to minus three. I saw that somewhere. I don't know where, but I like, like there's minus three, if you can zoom in that far, but there's minus three. And I like to raise my audio file up to minus three to give Eleven Labs a nice signal to work with. Okay. So I've got the file now back on Eleven Labs. I go to voice changer. I'm going to go to V2. I'm going to choose Jessica. I used her voice. That's called eloquent villain. Listen to what her sample sounds like. And then you can hear what it sounds like when I switch my voice to her voice.

[00:10:10] Speaker 2: Well, well, look what we have here.

[00:10:12] Speaker 3: So that's the voice I'm using. So I hit reset values. I hit generate speech.

[00:10:17] Speaker 2: This is Q108.

[00:10:20] Speaker 3: So that's it. And then I download that. Now I'm going to drop her voice into the project and you can see that the purple one there is me. I'm going to mute that and I'm going to do one more thing, and that is I'm going to make a little stutter. I'm going to make it go QQQ. This right here where she says Q and copy it and I'm going to paste it. So now it'll go QQQ. So cool, right?

[00:10:48] Speaker 1: I don't think I've ever seen anyone use voice changer in such a creative way as you yet.

[00:10:52] Speaker 3: That's so weird that you say that because I'm like, to me and in my world, it feels so obvious. I honestly, I assume that there are radio imaging producers and radio commercial producers all over the world that are doing the same thing. They're just not out there blabbing about it like I am.

[00:11:09] Speaker 1: We've just seen you use 11 labs to create an entire radio jingle. You also mentioned that you use it to create commercials for radio as well.

[00:11:17] Speaker 3: I probably do that more than anything else. I do that almost every day, make radio commercials. So here's an example of one that every single element in here was made with 11 labs. Voice changer, sound effects, music. Here we go. That slow drain.

[00:11:34] Speaker 4: The toilet that won't stop running. The water heater that runs out before it's even my turn. Plumbing problems don't fix themselves, but they do get fixed fast with AdvantiServe. From clogged drains and leaking pipes to water heaters and holes. So there you go. You get the gist of it. Let me play you the ending. Service, trusted pros, plumbing done right.

[00:11:53] Speaker 3: I mean, great, solid, you know, great piece of production right there. One of my favorite voices on that one is I use this voice called Cocky Villain, I believe is what it is. And I have to play you the sample of it and then compare that to what I did with it in voice changer.

[00:12:11] Speaker 4: Oh, please. You really thought you could defeat me?

[00:12:15] Speaker 3: I don't think so. That is like Hollywood level talent right there. All of us in the world, all of us who use 11 Labs to have access to that voice to use in our projects. What a time to be alive. But I was like, it's such a cool voice. I'm going to use it with voice changer. The toilet that won't stop running. But can you even hear it? Can you even hear like that? That is him? Because it doesn't sound quite like him, but it doesn't sound quite like me. So when I recorded the voiceover for it, I probably went the toilet that won't stop running. And then I uploaded me into him. And that's what he ended up with.

[00:12:50] Speaker 1: So how do you see 11 Labs coming into radio more in the future?

[00:12:55] Speaker 3: I see people either like a producer being alone in the studio and being like, oh, I wish Jenny was still here. I'd go grab her. Oh, she's not. You know what? I'll use an 11 Labs voice. I see that. And then I also see people like me that are like, I love what I'm doing, but I need more. I want to play more. I need more toys. I need more tools. And I see people using 11 Labs that way.

[00:13:18] Speaker 1: Brad, thank you so much. Hello everyone here in the comments and everyone watching. Where can we find you if we want to see more of your work?

[00:13:24] Speaker 3: I try to be everywhere. I'm on YouTube. I'm on Instagram. I'm on a TikTok. I'm on LinkedIn. And if you search, hey, it's Brad, you'll find me there. Or I've got a website, heyitsbrad.com.

[00:13:35] Speaker 1: And so that is how to create professional radio commercials using 11 Labs. If you want to see more content like this, or you have any questions, let us know in the comment section down below. And don't forget to hit that like button and subscribe. Thanks for watching.