Speaker 1: Hey Gary, Ace from Painless 1099. Really quick question. You and other VCs see a ton of deals come across your plate. My question is what are two or three things that makes one pitch stand out from all the other ones? Thanks Gary.

Speaker 2: Got it. This is gonna be a good episode. We haven't done a lot on startup stuff. It's been very entrepreneurial. This is gonna be good. Ace, what stands out ironically is the way I just set up you in this question. For me the jockey, the she and the he that are pitching me are normally 80% of the equation. So many of you have heard the classic story of basically I knew I was gonna marry my wife five minutes in. If I'm willing to make my biggest life decision predicate on my intuition I'm definitely gonna let it do something so secondary like investing. And so the same way I hire. Like I'm a funny hire. Everybody used to want to, actually watch this. Alex, Alex. This is ironic timing. This is Alex Klein. Alex, get in here. You're making an appearance on The AskGaryVee Show. This is literally crazy timing because I was about to say something that is a story that involves you. Alex Klein, my brother-in-law, this is his brother who happens to do a ton of recruiting from his own firm, For Vayner. Is this true or false? Because we got to go faster and I don't want you to, I feel like you would take up too much time.

Speaker 3: True or false?

Speaker 2: True or false? Did you, Alex, remember had a recruiting firm that would make a commission if we were to place somebody? Got it? That's how his business works. True or false? You liked it better when I interviewed people because I almost hired everybody versus everybody else at VaynerMedia.

Speaker 3: True. And false.

Speaker 2: Okay, go ahead.

Speaker 3: Because? Well, I think it works out better, I think long-term for everybody I think it works out better with this kind of process that's in place now. Right, instead of me just shooting from the hand.

Speaker 2: But from a, let's get to actually my point. Is it true that I'd be more likely to hire somebody after a seven minute meeting and just make a decision? 100%. Okay, cool. That's it, thanks brother.

Speaker 3: Later. See you later.

Speaker 2: Big Mets loss opening day, sorry. David Wright, good to see you. So the funny thing is he happened to be walking by, love the serendipity of all that. That's the punchline. I hire in four seconds. I make decisions based on my intuition but a startup has to have an idea in a genre that I like. If you're doing eSports, if you're doing VR B2B, if you're doing fully integrated brand direct-to-consumer packaged goods, if you're doing things I believe in and I like your style very quickly then that's something that I'm going to be open up to. If you have those same things and I don't like your style I'm definitely out and if you have something that's not in my wheelhouse that I believe is going to make money but I'm in love with your style I can be intrigued and sold into you. So the ones that get my deals are usually genres I like and I like the jockey, the CEO. I believe that she and he can navigate even changing it along the way because that's what happens at startup. That's my intuition. Some people that get my money is I don't really know that much about the space or passionate about it but I think you're a superstar you have to be even better than the first group. The things that don't get are things that I don't like or I don't like the genre and definitely I don't like the individual I don't feel like they're going to see it through. ♪ MUSIC ♪