Honoring a Marketing Legend and Strategic Insights
Speaker admires Marivala's influence, discusses the importance of marketing beyond professionals.
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Added on 01/29/2025
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Speaker 1: You have to pardon me for my heavy voice, I have a bit of a flu and I was not sure that I would be able to make it today but I was very keen to and I'm glad I did because as I can see many of you, we are of the same generation and our generation has grown up at least I have grown up in the corporate world believing that the M in marketing stands for Marivala and I'll tell you why, no I mean it in all sincerity not because Mr. Marivala is here but because I've met some of his competitors, some of his ex-colleagues are my colleagues and I have not heard of a bigger rock star reputation in marketing than his both for ideas and particularly if I may say so for execution. I assume that this is a marketing conclave or a marketing business strategy conclave and the bad news I have to start with is this that I'm not a marketing person by education but the good news as David Packard told us is marketing is too important to be left to the marketing people.

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