Honoring a Marketing Legend and Strategic Insights (Full Transcript)

Speaker 1: You have to pardon me for my heavy voice, I have a bit of a flu and I was not sure that I would be able to make it today but I was very keen to and I'm glad I did because as I can see many of you, we are of the same generation and our generation has grown up at least I have grown up in the corporate world believing that the M in marketing stands for Marivala and I'll tell you why, no I mean it in all sincerity not because Mr. Marivala is here but because I've met some of his competitors, some of his ex-colleagues are my colleagues and I have not heard of a bigger rock star reputation in marketing than his both for ideas and particularly if I may say so for execution. I assume that this is a marketing conclave or a marketing business strategy conclave and the bad news I have to start with is this that I'm not a marketing person by education but the good news as David Packard told us is marketing is too important to be left to the marketing people.