Speaker 1: Rachel is a baker who runs her own bakery. To expand her business, she decided to create an online presence by first setting up a blog. She began posting on her blog regularly. However, even after regularly posting on the blog, there were barely any visitors showing up. Deciding not to give up, Rachel began searching for a solution on the internet. That's when she came across SEO, or search engine optimization, a term she's never heard before. So, let's take a journey together and help her learn about SEO. Search engine optimization is a method that could improve the quality and quantity of the audience coming to Rachel's website from search engines. It could increase brand awareness, attract local customers, and build credibility and trust. And all of this is possible without having to spend a single penny. To bring visitors to her website, Rachel would have to take advantage of the two types of SEO, on-page and off-page SEO. Rachel first decides to tackle on-page SEO and get that sorted. On-page SEO involved Rachel optimizing her website, both in terms of content and the technical aspects, including the HTML source code, schema, meta tags, and more. She started off by using tools like Google AdWords, Allref, and SEMrush to identify popular search terms associated with the recipes she planned to publish on her blog. She began to look for search terms related to the broader area of baking, cooking, and related topics. Once she found these search terms, she began to incorporate them into her recipes. She started off by providing an introduction to the recipe. With this, she could provide an engaging beginning to her story, like how the dish reminded her of her childhood, and enabled her to naturally include the search terms into the blog. She also included these keywords in the actual recipe as well. Additionally, she added pictures, videos, time lapses, and more to increase credibility and engagement for her content, and subsequently persuading search engines to show her content to more people. After this, she moved to the website meta content that search engines display when her blog appears in search results. She optimized the meta tags, alt tags, header tags, and more. This completed the on-page aspect of SEO. Thanks to this, she saw a significant increase in the number of visitors coming to her page. Having done all she could on her webpage, she now decides to explore what could be done off-page to improve her page's visibility on search engines. Off-page SEO involved Rachel doing things outside her site page to help increase its search engine rankings. Making optimizations outside the site would improve the site's popularity, relevance, trustworthiness, and authority. This is possible with the help of reputable websites vouching for your content with backlinks, social media marketing, guest blogging, linked, unlinked brand mentions, influencer marketing, and much more. Rachel also understood that for her content to reach people, she would have to promote it on social media platforms like Facebook, Twitter, and Instagram, as well as niche platforms like Quora, Reddit, and Medium. These could help her achieve greater reach for her website by sending stronger social signals to search engines, leading to the page being shown as highly relevant for related searches and audiences. And even after understanding and implementing all of this, Rachel had just scratched the surface of what was possible with SEO. Before we find out what she did next, let's have a look at a quiz. Which of the following is the most effective way to improve off-page SEO? 1. Creating plenty of web pages of a content. 2. Getting backlinks from relevant and authoritative sites. 3. Acquiring backlinks through link buying. 4. None of the above. Let us know your answer in the comment section below for a chance to win an Amazon voucher. Now, let's go back to Rachel. Rachel decided to take up SimplyLearn's digital marketing certification, with classes covering just about everything she needed to know about SEO. It was only a matter of time before Rachel began to implement her learnings on her website and see a massive uptick in the number of viewers coming to her website. In time, she could even earn money off the site by setting up an online shop. And with that, we've covered an introduction to the concepts of SEO and the possibilities it can open for you, either as a marketer or a business owner. We hope you enjoyed this video. If you did, a thumbs up would be really appreciated. Here's your reminder to subscribe to our channel and click on the bell icon for more on the latest technologies and trends. Thank you for watching and stay tuned for more from SimplyLearn. you