How Small Businesses Use Grammarly to Write Better (Full Transcript)

[00:00:00] Speaker 1: As a small business owner, I know that emails, proposals, and reports can add up fast. I want my team to strengthen their writing without changing how they work. I'm Elizabeth, and today I'm partnering with Grammarly to show you how small businesses use it to take the stress out of writing and up-level their business. As a small accounting firm, we wear many hats, from drafting client emails, proposals, and presentations, to managing internal projects. Ensuring our communication is consistent and strong is extremely important for retaining and attracting new clients. Grammarly is an AI writing partner that helps your team write faster, clearer, and with more confidence, so your audience feels assured and valued. If you haven't already signed up for Grammarly, or if you haven't checked out their newest AI features, make sure to visit using the link in the video description or pinned comment. You'll also get 20% off a pro plan. A common struggle our marketers face is staring at a blank page, knowing what they need to do, but not knowing where to start. But now they can get unstuck and jumpstart their writing by using Grammarly's AI chat to generate ideas and prompts. I'll start by asking Grammarly for some ideas on newsletter topics, so I can begin working on the upcoming company newsletter, sent to current and prospective clients. Now my team can generate ideas and begin writing in the same document. Asking the AI chat window for help along the way, both with generating ideas. This tool is incredible at providing a place for them to start and feel confident moving forward. Another challenge that our marketing team faces is taking information that can feel a little dry and turning it into content that actually resonates with clients. Content that builds trust, keeps customers engaged, and attracts new ones without ever sounding pushy or overly sales focused. I've started drafting an article for our quarterly newsletter based on the feedback I received previously in Grammarly. But before I publish, I want to know how readers might respond to my article. So I'm going to use the reader reactions function. This feature gives me expert level insight into how my writing is likely to be perceived by readers before I ever hit send. Grammarly starts by providing a high level overview of my writing. Then it shares how the message will land with my audience. And this is my favorite part. It highlights the questions readers might still have after reading my article. This insight is incredibly valuable because it tells me exactly where I can clarify, strengthen my message, and add more value for my clients. It also helps us anticipate questions before clients ever need to ask them. From there, I can go back and refine my article, making it clearer, more engaging, and more impactful before it ever reaches my audience. Now you might be wondering, how does Grammarly know who my audience is? Based off your writing, Grammarly is going to present some preset options to define your audience. In this case, small business owners. But you can also fully customize your own. Let's make this really specific. Subscribers to an accounting newsletter seeking helpful tips on bookkeeping, financial management tools, and taxes, along with insights into accounting solutions. Once you've made any edits or redefined your audience, you can run Reader Reactions again to see how the message changes, giving me confidence that what I'm sending is not only well-written, but truly aligns with the people that I'm trying to reach. I also encourage my sales team to use the Reader Reactions tool when they're sending out proposals. It helps ensure each proposal is clear, thorough, and answers the questions a client is likely to have, while striking the right balance between professional and approachable. With Reader Reactions, the team can quickly see how their proposal may be perceived by the client, identify any clarity gaps, and spot questions that might come up before the proposal is sent. That means fewer back-and-forth emails, more confident conversations, and a smoother experience for both sides. And ultimately, a faster path to decisions. I also make sure that my sales team uses Grammarly when writing emails. With the AI Writing Assistant, they're not just proofreading for grammar and clarity, but they can actually get help drafting emails from scratch, just using a prompt. Whether it's a thank-you note after a call, a follow-up on a proposal, or a quick client check-in, Grammarly helps them write faster while still sounding thoughtful, professional, and like themselves. But sometimes the challenge is not what you're saying, it's how it sounds. I have a great team of project managers who write a lot. The information is accurate, the details are all there, but the tone often feels cold or tense, which isn't the message they want to send, especially during high-pressure moments. This is exactly the kind of moment where Grammarly's Humanizer tool can make a big difference. Here I have a project manager who needs to inform stakeholders about a delay. The goal is for them to sound transparent, calm, and confident in their delivery of this message, not defensive or robotic. This is when I can use the Humanizer tool. And similar to before, you'll notice that there are multiple voices that you can adopt, as well as creating your own voice. I'm going to select the everyday voice for this one. Notice how nothing changed factually, but the tone feels calmer, clearer, and more personable. The Humanizer tool can also help to effectively communicate with non-technical people. Not only does this sound better to all of our stakeholders, but it saves my team so much time worrying about their writing. It can also be used by IT teams when communicating with folks who may be less technical, simplifying technical terminology while delivering the same message. Grammarly isn't just a grammar checker anymore. It's become a true AI-powered productivity partner. In many ways, it's no longer just editing your writing. It's helping power your business. Level up your productivity and get Grammarly today. You can use my link for 20% off pro. It's in the video description and pinned comment. Tell me in the comments which Grammarly feature you'd use first in your business. Thanks for watching. And don't forget to like this video and subscribe to the channel for more tips and tricks like this.