How Webinars Drive B2B Sales—and Why ClickMeeting Helps (Full Transcript)

[00:00:00] Speaker 1: Webinars, for me, are a tool to earn money. Directly, because they attract clients who then become leads and some of them buy my training services, etc. And directly, because I organize paid webinars, online courses, during which I just share knowledge and they are ticketed. So it's definitely a tool to make money. Especially since ClickMeeting is well-organized technically. I can issue an invoice automatically. These machines are really very useful here. My name is Łukasz Kosuniak. I run an advisory company, Business Marketer. It's a small company. We run it together with my wife. We help clients to gain business clients. For me, a webinar is a way to, very specifically, but also in a deep way, reach a specific group of clients. It is very important for my business to educate them before they make a purchase decision. And keeping in touch is what I use very often after webinars. Webinars allow me to make money. Even in a small company like us, we organize webinars sometimes a few months, sometimes a few weeks. So quite a lot comes to me. 50, a few dozen, a few hundred people sometimes. And that's the beauty of webinars, that they are just easy to organize. Especially when we repeat topics, this effort-to-benefit ratio is very large, very beneficial. ClickMeeting is one of the most important tools for me. It is my tool of work. And I expect stability from the tool of work. That it is predictable. That when I turn it on, it works. And I do the job to which it is done. And I have to say that I have not had a situation when I would be disappointed with the stability, quality of this technology. And with other producers, such adventures happened to me. I still have such a job. I use various webinar tools. I am invited to organizations. I have a comparison. For example, because there is a very well-established call-to-action function. A specific, manageable button. It can be used many times. What is especially useful at the beginning is support. Polish support, where I can write to someone and I know it's a person. And within a few minutes he answers my question. And it is known that webinars are tools here and now. If you want to effectively gain B2B customers, you must use webinars. And if you want to use webinars well, I highly recommend ClickMeeting.