Kukuma’s Upside-Down Mouth Helps Drive Strong Sales (Full Transcript)

A quirky production mistake became Kukuma’s signature, resonating with modern workhorse values and keeping customer demand and sales strong.

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[00:00:03] Speaker 1: Where do you want to put it? Kukuma was made by a worker who sewed his mouth upside down. Many customers like it.

[00:00:17] Speaker 2: It also makes sense.

[00:00:18] Speaker 1: It is suitable for the spirit of modern workhorse. Many customers like it. Later it was sold very well. It has been like this for a long time. It's not bad now. The sales are good. Because Kukuma is suitable for the spirit of modern workhorse. It can't stop working after the New Year.

Summary

Two speakers discuss where to place an item called “Kukuma,” describing it as a product created by a worker who accidentally sewed its mouth upside down. Despite the odd origin, customers like it because it fits the “spirit of the modern workhorse,” and it has sold well for a long time. Sales remain strong, and the product continues to sell after the New Year.

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Title

Kukuma’s Unusual Origin and Strong Sales

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Keywords

Kukuma

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product design Remove

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manufacturing error Remove

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modern workhorse spirit Remove

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customer preference Remove

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sales performance Remove

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New Year sales Remove

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Key Takeaways

Kukuma originated from an accidental manufacturing mistake (upside-down mouth).
The product’s appeal is tied to a perceived fit with the “spirit of the modern workhorse.”
Customer reception has been consistently positive over a long period.
Sales are currently strong and expected to continue after the New Year.

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Sentiments

Positive: The tone is approving and optimistic, emphasizing that customers like the product and that sales are good and continuing strongly.

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