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Kukuma’s Upside-Down Mouth Helps Drive Strong Sales (Full Transcript)
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A quirky production mistake became Kukuma’s signature, resonating with modern workhorse values and keeping customer demand and sales strong.
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Sad Year of the Horse toy goes viral in China
Added on 01/27/2026
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[00:00:03] Speaker 1: Where do you want to put it? Kukuma was made by a worker who sewed his mouth upside down. Many customers like it.
[00:00:17] Speaker 2: It also makes sense.
[00:00:18] Speaker 1: It is suitable for the spirit of modern workhorse. Many customers like it. Later it was sold very well. It has been like this for a long time. It's not bad now. The sales are good. Because Kukuma is suitable for the spirit of modern workhorse. It can't stop working after the New Year.
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Summary
Two speakers discuss where to place an item called “Kukuma,” describing it as a product created by a worker who accidentally sewed its mouth upside down. Despite the odd origin, customers like it because it fits the “spirit of the modern workhorse,” and it has sold well for a long time. Sales remain strong, and the product continues to sell after the New Year.
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Key Takeaways
- Kukuma originated from an accidental manufacturing mistake (upside-down mouth).
- The product’s appeal is tied to a perceived fit with the “spirit of the modern workhorse.”
- Customer reception has been consistently positive over a long period.
- Sales are currently strong and expected to continue after the New Year.
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