Learn 5 Easy Steps to Create Accessible Media for All Audiences (Full Transcript)

Speaker 1: In this video series, you will learn the basics of creating accessible media. An estimated 1.85 billion people worldwide live with a disability, equating to 26% of an emerging market share. How many businesses can afford to ignore 26% of their potential market? Video is a great way to express ideas to a large audience, but an inaccessible video will present barriers for some people. Follow these 5 easy steps so that everyone can enjoy your videos. Include Standards Disability defines a large demographic, including people with visual, hearing, motor and cognitive impairments. Plan for accessibility from the start and include Web Content Accessibility Guidelines or WCAG requirements. These standards provide guidance and meet the needs of your entire audience. Transcripts Not everyone consumes information in the same way. This is also true for multimedia content. Add transcripts as a text version of the multimedia elements needed to understand the content. Improving SEO, transcripts make content searchable in a website or archive. Content Description People with visual impairments may consume on-screen content. Utilize Described Video, DV, or Integrated Described Video, IDV, to provide audio description elements. DV and IDV make on-screen elements accessible, such as setting, costume, and body language, and provides vital story information. Captions Audiences with hearing impairments or in a distracted environment may not be able to experience audio. Add captioning on-screen to present the audio portions as they occur on your video. Captioning can also make your content perform better on many search engines. While there are a wide range of media players available, they are often overlooked as an accessibility tool. Choose a media player with an accessible interface that's a good fit for you. And keep in mind that video content must be compatible with all players. Contact us today to learn more about our proprietary platform, Align, and creating inclusive digital experiences to enhance your business. Visit us at digitallyaccessible.io. That's D-I-G-I-T-A-1-1-Y-A-C-C-E-S-S-I-B-L-E dot I-O.