Master Podcast Distribution: A Comprehensive Guide with OSHA (Full Transcript)

Speaker 1: Is it here to distribute my podcast?

Speaker 2: Yes, my dear. Come in.

Speaker 1: Take a seat, please. Please. They're after me. I've been going everywhere. I need... Please, I need to host my podcast somewhere. Please. Sarah, it's okay.

Speaker 2: You just need to complete the file HC-73. Then you add the CT-84 file. No, no. This is too much. They're my personal favorite. I don't understand. I thought it would be easy.

Speaker 3: Hi. I'm Sarah, host of OSHA's podcasts Tips and OSHA's US podcast ambassador, and today I'm going to teach you how to distribute your podcast everywhere. Welcome to Tips. Did you just create your first podcast? Is it recorded? Is it edited? And is it ready to share with the world? Hold on. Now it's time to find a host for your podcast. But how do I choose a host? I mean, there are so many options. I don't know what to do. I don't like making decisions. Help. Don't worry. I've got you covered. The first purpose of a hosting platform is to manage and store all of your podcast information. When you upload your audio file, the hosting platform will create an RSS feed with all of the information you've entered about your show. Among this information, you'll find the description of your episodes, your images, your titles, your name and email address, and the URL of your website. It's what we call the metadata. The second purpose of a hosting platform is to distribute your podcast everywhere. For this, the host uses your RSS feed, which they'll share with all the listening platforms of your choice, which will then update your podcast as soon as new episodes are released. And voila. That's the base of what a host is. The bare minimum, if you will. But then, there's OSHA. Are you looking for a host that's more than a host? A friend. A coffee dog. No, but seriously, let me show you what it's like to host your podcast on OSHA. First you create your show and you fill in all of the metadata. Description, category, cover. It's in this show space where you can add your episodes. I promise, the steps are easy and our support team is always there if you need help. Next, OSHA creates an RSS feed for your show. And with your approval, it's sent to all of the platforms that you've chosen. You can even automatically distribute your episodes on YouTube. Ugh, I mean, who wants to upload an episode of anything to YouTube these days? I don't. Love automated. Thank you, OSHA. This increases the discoverability of your podcast and improves your referencing because YouTube? It's basically Google. Already, OSHA has done a load of heavy lifting for you. Your podcast exists, it's published, and it's distributed everywhere. Thank you, OSHA. Well done. Now it's time for the next step, to make your podcast visible. And thanks to OSHA, you have a lot of great tools at your fingertips. With OSHA, you can create video extracts and add those, like, nice little groovy sound waves. Embed an audio player on your website so anyone can listen to your podcast directly from your website. And you can use OSHA's Smart Link, which is a unique listening link, which basically has all the different listening platforms in one place, so your listeners can choose where they want to listen to their podcast with just one link. We've even developed a social media manager on our platform to help you boost your podcast even more. And for that, well, we're the only host that's going to do that for you. It's true. With the social media manager, you can automatically share your episodes to Facebook, LinkedIn, Twitter, or Instagram, program posts, and even follow the performance of those posts. We love to see it. The advantage is that you can follow the direct impact of everything you do in the statistics tab. Number of downloads, geolocation of your listeners, episode comparison, peak time, completion rate. The idea is to be able to understand your audience and adapt to it. And finally, when you're hosted with OSHA, you're part of a community. We created the OSHA Club, a social network that allows our podcasters to cross-promote, connect, and simply help each other out. It's coming to the US platform soon. It's coming to the US soon. Yes, I know that's a lot of information, so do not hesitate to ask any questions below in the comments. We will be happy to answer them for you. In the meantime, I'll leave a link in the description so you can try out OSHA for free. I hope that this video has helped you, and I look forward to discovering your podcast. Don't forget to like this video so the maximum number of people can see it. And be sure to subscribe so you don't miss the next episodes. See you soon. Bye.