Speaker 1: Aloha Amigos. Need to write a compelling case study that would help you be the next teacher's pet? So Mr. Eager Beaver, just put your thinking cap on, and watch the video to know the ABCs and XYZs of a perfect case study, while the bookworm struggles with the conventional methods. What is a case study? A case study is a piece of information that students may be asked to publish on behalf of a company. It outlines the success story of the organization. It reflects how the particular company started from zero and reached the hero stage. So grab a pen amp, paper amp, just start taking notes how to write a perfect case study. What basic skills do you need for a compelling case study? 1. Case study needs you to be a storyteller. Share your company's story like the reader is reading it for the first time. For example, you can start with an informal tone. 2. Case study needs you to be ready with facts and figures. Research your company well. 3. Case study demands you to give real-life examples. Built-up stories won't help. 4. Case study turns you to be a marketer. It reflects your command on the language and convincing skills. Okay, so these are the basic skills required to writing a case study. Let's see how to proceed in an organized manner for your chef d'oeuvre. Here's an example of Amazon's case study that can help you understand how to prepare a case study. To turn your case study to a successful one, add just the right information. To determine what to write, divide the information you have gathered in three large sections. Significant challenge. Satisfying solution. Substantial benefits. First, significant challenge. A stringent deadline. Lack of funds. Developing a new software system. Anything could be a challenge. Here the challenge was growing from a one-room office to one of the most talked-about offices in the world. Second, satisfying solution. To convince your reader about the story of your brand, talk about the problems and the solutions the organization is providing for the same. Third, substantial benefits. You are working on the task to help your reader get the idea of the benefits that the customer availed from the brand. Choose the voice of your case study. The voice of your case study has to be very subtle and general. Avoid using the first-person perceptions as it may ruin the flow of information and the way the complete story would be further woven. A clear tone of the case study marks a positive impression in front of your professor. Be specific with your titles. Make them interesting too. You need your reader to engage with the work and not just flip the pages of your case study. Impressive titles will hold your reader's attention. The reader does not want to check your jargon. He is interested in the information and the research that you have included in your work. Simple language is going to do wonders for you. Trust me on this. Easy language reflects your idea much clearly. Substantiate with real numbers. It is important that what you say has an evidence and the best way to do so is to add facts and figures. The clearer records to claim what you write. Maintain the chronological order. Stick to the timeline to represent your information. This would reflect how deeply you have studied the subject and how well you understand the growth of the organization. A clear indication of how Amazon grew from nowhere in 1997 to everywhere in 2015. Wrapping up with references. A short list of references and resources would add to the authenticity of your case study. Writing the case study is no cakewalk for sure. But by following the simple steps here, you can let your sweat and blood bring results. Follow simple steps and get your case study ready in no time. Summing it up. What is a case study? What are the basic skills required? What to mention? How to write a case study? What is a case study? What are the basic skills required? What to mention? How to write a case study?