Speaker 1: Hybrid events are the new kid on the block in the events industry. It is a term that I'm going to explain to you right now.

Speaker 2: Hey, if you're new to our YouTube channel or you've been following along for a long time, one thing I know is that you want to put on an event that people love. So do we. So we have a ton of resources at elevate.tips for you to check out in the description below. So click that link and you can get those resources.

Speaker 1: Welcome you guys to Elevate Experiences YouTube channel. My name is Sean and I get to be your instructor for this very quick explanation of what hybrid events are. And before I go any further, if you want to have an in-depth look at how to plan a remarkable hybrid event, we've got a master class that is available in the link in the description of this video. So be sure to check it out. So hybrid events. What is a hybrid event? Well, imagine this. Imagine you have. Two separate audiences and each one has their own experience for an event. The black line could represent your in-person audience at an in-person event, and the blue line would represent your audience at a online event or a virtual event. Now, if you were to take these two audiences and merge them together, it's a slightly different experience for each audience, but they're pretty much experiencing the same thing because they're simply just watching what's happening online and the people in the room are actually experiencing it. So a hybrid event. This is more and more accurate description of what the audience experience actually is like. You would take an in-person audience. They would start by showing up to your event. And at the same time, your online audience is going to start by logging into their online platform. Then at some point in time, you're going to merge the two audiences together. They're going to watch the same keynote talk. Or they're going to do the same thing. They're going to have a similar experience where they're doing something together. Then you would separate them apart where the online audience would do something differently. The in-person audience would do something differently. You'd bring them back together and you might do that a couple of times over the course of your event. Now, this is a picture that we took from a hybrid event that we helped produce a couple of months ago. Right here, you can see that this is a stage. On the stage, we have a screen that is going to be logged in. We're going to log in. We're going to log in. We're going to log in. We're going to log in with Zoom participants. And in the audience, watching the stage was about 200 people. And another way to explain a hybrid event is it's a lot like watching the Super Bowl. The Super Bowl, you have different people that are going to the stadium to watch the game. They get to see commercials maybe that are on the screen, but it's not the same as the people that are in the home watching commercials during commercial break. The halftime show is a little bit different. What they hear as far as announcements is a little bit different. Right? People at home are watching on their TV, so they get to see the TV announcers who are dressed up, maybe suit and tie, that are commenting on the game. And the people in the stands, they don't get to see and hear all of that. But at the same time, the people at home, they don't get to feel everything and see and hear everything that the people in the stadium are doing. That is a lot like what a hybrid event is, because although they see and hear sometimes different things, both people are watching the football game that is taking place on the stage. And when it goes on the stage and gets ready to play, they don't get to see it. So I have a question that we have decided to unpack briefly for you, which is, what are the parts of your hybrid event? You might be asking this. Well, simply put, it is the who, what, where, when and why of your event. But when you plan a hybrid event, you won't necessarily think of these in this order. First, you're going to plan for the who, your audience. Then you're going to plan for the when. Then you're going to plan for the where, the why and then the what. if you're thinking through a plan for your hybrid event, go in this order instead of the previous order. And taking it one step further, if you're thinking for the who, you are then thinking for the people. If you're thinking for the when, you're thinking for the plan. If you're thinking for the where, it's the place. The why is the purpose and the what is the production of your hybrid event. Now, if you're interested in these, I've got something that we call the 2-5-3 method. Here's why we call it that. You have two separate audiences that are experiencing something similar, but at some points, you're going to separate them into a separate experience. Okay, so two audiences. We've got five different frameworks to think through, the who, when, where, why, and what, or the people, plan, place, purpose, and production. And we've got three questions that you should ask for your entire event. So for all five of those, you need to ask these three questions, which is why we call it the 2-5-3 method. And if you're thinking for the who, you are then thinking for the why. So the three questions are this. What will they see? What will they hear? And how will they interact? Like me interacting with you, if you think this video is helpful, you can go to the comment section and type in, hey, what was more helpful? Was it the explanation of the two separate audiences? Was it the explanation of the five things for your hybrid event? Or was it the three questions? That is one way that I can interact with you, even on this YouTube channel. And I would love it if you did so. So go to the comment section and let me know what was the most helpful. And again, if you want something that's even more in-depth, if you want more information, because this is, again, a brief explanation of a hybrid event, check out the description of this video, because we've got a link to our hybrid events master class. So again, what will they see? What will they hear? And how will they interact? If you answer those three questions for all five elements and both audiences, you're going to have a remarkable hybrid event experience for everybody. If this video was helpful for you, understanding hybrid events, how to think through them, and you learned something, we would be honored if you gave this video a thumbs up, subscribe to our YouTube channel, and then be sure to check us out on Instagram at Elevate Experiences. In the description of this video is a link to our channel where you can check it out. And again, don't forget, we've got a free workshop that you can sign up for, where I'm actually one of your instructors with a friend of mine named Allison, and we go into even more in-depth for the hybrid events master class, where again, our goal is to help you and everyone else create events that people love. And we'll see you later. Explaining hybrid events to you. Hear the words that are coming out of my mouth. Okay, I'm not doing all of that. Explaining hybrid events to you.