Speaker 1: Digital transformation can pose fundamental questions about the way in which the capabilities of companies are applied to be of value to customers, the product, and how they get paid, the business model. And it can require executives to make big, radical moves that would previously have seemed unthinkable.

Speaker 2: This course is all about helping companies to make sense of and make the right choices as we go through this period of transformation towards greater digitization, towards the greater use of digital services and products. Broadly speaking, we can identify two types of companies in today's business world. You've got what we can call the born digitals. This is the Googles and the Amazons and the Netflixes, all the companies that you read about on a day-to-day basis. These are companies that essentially grew up in a world of digitization. And of course, because of that, the way in which they work, the way in which they think about the products and services they sell, all of that is geared around digitization. And then you've got the established companies, the incumbents in every other sector of the economy. And this is everything from airlines to construction companies to chemical companies to consumer product companies. The vast majority of the business world actually is companies which predate this digital revolution. Before computerization and digitization was everywhere, to a world in which everything seems to be geared around computer and digital technology.

Speaker 1: The pace of the digital shift is uneven, uncertain, and often not something that incumbents can manage or control. The ability to run the business as it is today, and maybe tomorrow, is vital to leaders navigating their way through a major digital disruption.

Speaker 2: The purpose of this course is to give you a thorough grounding as well as deep insight into the world of digital technology and how it applies in a business setting so that you can make better decisions. There are three learning outcomes from this course. First of all, you should have a much better awareness of what is happening in the business world today. Second, we want to give you the big ideas, the concepts, the frameworks to help you look at things a little bit differently. Third, we are going to give you some practical advice. How do we make the big bets? How do we make the right decisions around investing in some of these technologies? And also, on a much more micro level, what can we do differently on Monday morning? We want to give you practical ideas about some of the tools and the tips and the techniques that you can use in your day-to-day work with your immediate colleagues.