Pierwszy płatny webinar w ClickMeeting – instrukcja (Full Transcript)

[00:00:00] Speaker 1: Hi, welcome to the third lesson of our summer course, during which we learn how to make money on knowledge thanks to paid webinars. Today we move directly to the specifics, because we also have a very specific task to accomplish. Namely, today we are creating your first paid webinar for ClickMeeting. As you can see, we are here in the account panel, i.e. the main and basic website of each webinar creator for ClickMeeting, including paid events, of course. We will be interested in this section at the top of the page. There we see three buttons. You can create a webinar. By clicking this button, you can also create a paid webinar, but we decided to shorten this path even more, to make the whole process even easier. That's why we pulled out such a button, create a paid event, it is on the right. And right away, as you can see, we have several types of events available here. The simplest and still the most popular is a live webinar. So, as usual, you organize a live webinar, you meet with your viewers in real time, you tell them, they listen, but they can also interact with each other on the chat and more. You can also give them the right to vote, if, of course, you want to create such an event. In addition, you have two types of automated webinars available. Demand webinars and automatic ones. Demand webinars, I don't think I need to explain here, it works like many VOD services, i.e. you can distribute a link, importantly, a safe link, which cannot be sent further to people who will pay for the availability of this event. And the automatic webinar, unlike the demand webinar, is not available at any time, but it takes place at a specified time by you. In fact, this is such an event on autopilot, we often compare it to flying on autopilot, both in the case of a demand webinar and an automatic one. In fact, the basis is recording. This recording can be any video file that you upload from your disk, but it can also be a recording of one of your earlier webinars, which took place in the past. And here I would like to remind you of this example, which I usually refer to in such moments, i.e. this conference for coaching experts, which first took place live, and then this recording, in the case of the need to leave the ClickMeeting, was sold in the demand formula. And what's important, you can also sell access to meetings. This is a great solution if you want to earn money by creating masterclasses or workshops. These are the events during which this practical perspective counts the most. In the case of ClickMeeting meetings, you can engage up to 40 participants here, who will interact with each other, they can edit a virtual board, review presentations, ask questions, discuss, take a vote. Interactions are in the foreground here, so it is also worth considering such a formula. In this lesson, we will take a closer look at the most popular category, i.e. live webinars. And this is undoubtedly the category that beginners choose the most, especially organizers of paid webinars. As you can see at the beginning, of course, a pop-up that informs you about all legal and regulatory issues related to paid webinars. I encourage you, of course, before you start creating this type of event, to familiarize yourself with the rules, the rules of paid events. And of course, then mark this checkbox and click the button Create a paid event. In fact, on this page there is absolutely everything you need to get started. We could do it on time, because I would like to prove to you that the whole process, if you take care of all the integrations appropriately earlier, takes a maximum of a few minutes. But we will not hurry, and it will still take us a few minutes, I guarantee. The most important information is the name of the room. The name of the room, in most cases, it will be the same as this topic, the title of the event that you set. And of course, I encourage you to make it consistent with the guidelines that we talked about during the previous lesson, that is, to be engaging, address a specific group of recipients, discuss current issues, arouse emotions. But today, maybe a little bit of these emotions will be less, because for the sake of this lesson, the name of the room will be your first paid webinar. I've already got a hint. And as you can see, the name of the room also has a translation to the URL address leading to your room. This will also help you to navigate without a doubt to your participants. Of course, nothing stands in the way to edit the URL address of this event by clicking and simply entering a different value. Another section, type of room. You choose between a permanent room and a time-defined one. The difference is that a permanent room is basically available all the time, and not only at a certain time. However, you still have to remember that the organizer decides whether to start the event and whether to let the participants into this room. We'll do a time-defined webinar here. That's usually how it's done. After all, your paid webinar will be available at a certain time when you decide. Interestingly, you can also make sure that this webinar has a cycle that works especially well if you create, for example, training courses and, for example, you meet every week from June 25 for 8 weeks. A two-month course is quite often a recurring phenomenon. Here, actually, such a holiday course like ours. The type of access automatically, if you choose the button that I showed you, will be set as paid. Of course, if you switch to one of the other options, you will create a free webinar that will be properly secured or not secured. And we move on to the most important parts, that is, to those that will allow you to collect payments and arrange all formalities related to, for example, accounting or tax issues. First of all, the payment method. There are three options available. Stripe, Paypal and PayU. PayU is certainly very popular on our market. However, the integration itself may be a little more complex than in the case of these two other options. We strongly encourage you to use Stripe. Recently, we implemented an integration with Stripe Connect. This is a service that makes the whole process even easier. And in fact, by going through the pop-up to such an intuitive creator, you will be able to configure this integration and then collect payments. And you will collect these payments both by organizing paid webinars and by earning in a different way. For example, by receiving donations from your recipients. We also send you materials in which we show how to go through this Stripe Connect creator step by step and start earning in this way. So you will see there that it is also a matter of a few minutes and you do it only once at the very beginning. You will be served from the level of Stripe. There, of course, you will solve all the issues related to the payments of these funds that you will earn on your knowledge. And the next issue is the ticket. Here you indicate the most important things. The name of the ticket will be a basic ticket, for example, or a regular ticket, because we will later create, of course, ticket promotions and it will be a subject of a completely separate lesson. You indicate the price of the ticket. Let's say 106 PLN, which is the perfect average. And you change the currency. You have a lot of currencies at your disposal. In our case, it's PLN. And that's all for now. That is, if we now click on Create and Invite, this event will be active and you will be able to earn money on it. These issues related to promotional tickets, discount codes or invoicing are optional. Just like this, which we will deal with in a moment, i.e. appearance settings and the content that is displayed around your webinar or directly in the event room. So, as you can see, it took us a few minutes to discuss it. But let's take a closer look at the invoice integration. Many of our clients benefit from this service, from this platform. And we make it possible to automatically process invoices. All you have to do is connect your CleanMeeting account with the invoice office. You will indicate the appropriate information about the product name and the VAT rate and automatically each sale with the invoice generation and accounting within the invoice system. So if you use this platform, I encourage you to use this option. Of course, before you open the event, you need to confirm that you have learned about the regulations and fees related to paid webinars. And that's all. You don't even have to scroll. All you have to do is click on the button and start promoting the event, which is the topic that we will take a closer look at in the second part of our Summer Academy. But let's stay here for a moment in the invoice panel, because here we have a few settings that will affect how your viewers see your webinars, but also your presence on the Internet. Here we have creators. Of course, the waiting room can be turned on or off by pressing this button. You switch it. You can add different blocks here, as you can see. Some of them are predefined, like here. This is our colleague Piotrek, who also often creates click meetings. You can, for example, add a section with files to download. You can insert PDF files or other materials that will be useful to your participants. You can upload YouTube videos, some additional text fields. The waiting room is basically the place where the participants who will come to your webinar and haven't started yet will be waiting in the event room. And as I mentioned, you as a presenter will decide about it. This is also a very important page. This is the page that will allow registration for the webinar and payment. As you can see, there is a button here that allows you to make a payment. Then the window of the selected payment system turns on and everything runs as standard, which we import via the Internet by buying anything, whether it's products or digital products. And here are such global appearance settings. For this event, as you can see, you can set various backgrounds that will be translated into individual content. Also for the event room you can set a logo which may be, of course, and should be consistent with your brand, your personal brand or your company. And on the same basis you can also edit the color. As you can see, this color, of course, should also be consistent with your brand, with how you visually approach your presence on the Internet. The last block is automation. And here we have a full package of activities that you can automate. These activities involve a number of topics. Some of them will be especially valuable from the perspective of creators of free webinars in a promotional and marketing way. And we'll talk about it a little more while discussing our earning machine, but also discussing the functions of automation. But some of them will greatly improve the operation of the event itself. You can, for example, automatically start the event or automatically record it. Thanks to this, you don't have to remember to click the button in the event room and make sure that this recording will simply save on your account. The functions of automation also involve communication with your recipients. You can set reminders and also follow-up actions, i.e. simply define e-mail messages that reach your recipients. Your recipients can receive a certificate, of course, which is available as part of automated packages or through add-ons to live accounts. It will be automatically generated and automatically receive e-mail messages from your participants. But you can also add a recording of the webinar, which is an additional value. Certainly, many people who use webinars often register for them just to get a recording after the event is over and you can offer this option to your participants. So here we have an automatic thank you message and also an automatic follow-up message. You don't need external e-mail marketing systems to take care of the appropriate communication between you and your recipients. There is also a possibility to automate donations, i.e. voluntary contributions. You can simply ask in these messages sent automatically after the event is over that if you liked it, you can use it during free webinars very often by our clients, but also as an add-on after a paid webinar. It happens a lot and can be just an additional source of income. And the last option, very interesting, i.e. inviting to upcoming events. Again, you don't have to invest in e-mail marketing systems, you don't have to learn additional tools, learn their services, because ClickMeeting will do everything for you. Those participants who took part in your previous events, both free and paid, will be automatically invited to your next webinars and you will simply increase the chances that they will convert again and that they will pay for access to our services. That's all. So we click create and invite and what? Perfect. Your paid webinar is ready. You can start the promotional activities. And in fact, you can start inviting your participants using the database you have developed for your website, which is actually a very useful CRM system for the needs of your webinar activity. But we will take a closer look at this during the next lessons. Now, thank you very much for your attention. I invite you in a week, because in a week we will look again at the practical issue, i.e. the workshop of the presenter. We will see what the event room looks like, how to use it, and how to conduct a webinar, both free and paid for ClickMeeting. See you.