Promocje biletów i automatyzacje w ClickMeeting (Full Transcript)

[00:00:00] Speaker 1: Hi, welcome to the next lesson in the Summer Academy of Payment Events ClickMeeting. We already know a lot. We know in which industries you make the most money on online events. We know how to shape your pricing policy. We know, above all, how to create online events, paid online events on ClickMeeting. And now we will touch on a very important issue, which we have already mentioned in several places during the next lessons. But now let's take a closer look at it. We will talk about ticket promotions. Ticket promotions on ClickMeeting are available as part of an integrated payment system, so you don't need additional tools, you don't need additional technical skills. Actually, all you need is, of course, the ClickMeeting account and the basic event configuration screen, which you already know perfectly well. We go to the account panel, i.e. to our command center. And again, we create a paid event. It will be a live webinar, but it will look the same in the case of any other type of event. And we create an event, which we will call a promotional event. By the way, a quick repetition of how it all looks and how quickly something is configured. Here we choose the payment system again. And what matters? We will stay longer with tickets and ticket prices. First of all, we set the basic ticket price, i.e. it will be this regular ticket, which we have already set during the configuration of this first event. Let's hope it counts well. It will be worth PLN 200. We have to change the currency. Previously, we did not set any promotional tickets. But now, of course, we want to do it. And as we have certainly noticed, this is generally the strategy that most online event creators stick to for a very simple reason. Because it works, it is very effective. Each of us, as a consumer, buying either goods in stores or digital products, benefits from the promotion. This is a mechanism that encourages us to make purchases. And from the perspective of the organizer, from the perspective of the seller, it is a great tool for this purchase to take place when we care most about it. That is, usually at the beginning of the sale or at the end of the sale. In addition, there are a lot of promotional strategies within price strategies that allow you to increase the attractiveness of this offer in those periods when it is most beneficial for us. So, we switch this switch to the on position and at this point we start to configure our promotional tickets. And of course, the first thing that comes to mind are the early birds. That is, those users who decide to buy a ticket for the purchase of access to our content. And now we introduce a promotional price of the ticket. Let it be PLN 150. Quite an attractive promotion. We can set one condition, second condition or both conditions at the same time. So either it will be the number of tickets or the date of importance of the ticket price or at the same time we can introduce these conditions and at this point, the first one of them will be fulfilled. It will simply cause a switch of the ticket pool to the next defined pool. Or if there are no such pools, tickets will be sold automatically at the regular price, i.e. PLN 200 at this point. We'll come back here to move our event viewing in time. We'll do it on Thursday, 28th at 5 p.m. It's a very good time for a webinar. And at this point we set that we will sell in the early birds formula. Today we start selling and we will sell until July 13 in the early birds formula. And if we set such conditions, it's just up to 14.10, July 13. Tickets will be available in the amount of PLN 150. Each person who comes to your website will buy a ticket for PLN 150. You can also provide a condition that, for example, only 51 tickets will be available in this reduced rate. And then after the 51st ticket, the price will be regular. It doesn't have to be that way. We can introduce the following pool of tickets. And this is a strategy that has become more and more popular lately. And also, when buying as a consumer, I often come across the fact that this way of motivating recipients Let's say group 1, group 2, group 3. And let's assume that gradually these prices will be higher and higher. And now again. These conditions can be set in various ways. Let's assume that we will not limit these tickets for the time being but we will go by dates. So this second price group will run out on July 27. The third price group will run out on July 17. And in this variant, after July 17, the system will automatically sell tickets for PLN 200. Of course, we can also turn off these conditions. So without a time limit. And make such a pool that will only be limited by the number of tickets. And of course, we can also introduce both conditions at the same time. Each seller actually has its own strategy. Our clients tell us about very different approaches that they had to test, introduce themselves, look at which of them works best for their group of recipients. And certainly by creating events online, selling access to them, you also develop a scheme of action that will simply be the most effective. But this is not the only form of encouragement for purchase available within this ticket system. You can also activate both promotional tickets and discount codes. And of course, here is a standard discount code. There is no Black Week in August, but you can create, for example, a code for regular users of your webinars. Even those free ones. For example, you can create a code for our machine to earn money, an element of building recognition, building your brand through webinars. For example, you create a webinar20 code. And by defining discount codes, you can set the value of the discount as a certain amount, or you can also set it as a percentage value. You can also set it as a percentage value for your recipients of free webinars or for participants of the previous free webinar. And write that I appreciate that you have been with me for a long time, that we meet regularly during my webinars, so I want to offer you a special option 20% discount. Of course, you can also insert a promotional code here. The date of the expiration of this code. And here we set both the start date and the end date. But of course, there is no obligation to specify these dates at all. These promotional codes can be available without any limits throughout the sales period. Although this limitation is another way to mobilize your target group for purchase. And of course, there can be a lot more of these codes. You can create different groups, address different discount values to different groups, assign discounts both in percentage and in quantity. And an interesting idea that can be used is, for example, to take advantage of affiliate marketing. If you have partners who have their target groups and you want to offer them a special offer and, on the other hand, measure their sales to, for example, pay the commission for this sale, discount codes are also great here. For example, let's assume that there will be an inflow code 1, inflow 2, inflow 3. Of course, you have full transparency how it looks like, how much was sold with each code. Let's assume that everyone has, let it be 20 PLN for a discount. Each of these influencers will receive their unique code, which will be shared later with their group of recipients. And you have full transparency how many transactions were made, how many webinar participants you managed to get thanks to this. Of course, you can also connect the codes with other codes, such as Black Week 2025, it may have completely different conditions, be limited in time in contrast to those codes. So here is full freedom. And at the same time, remember that you can still connect it with ticket pools, with promotional tickets, which can be very complex. I encourage you to just take advantage of this option, test various strategies and you will quickly see which one is the most effective. And now we will move on to the second part, i.e. automation. Most of these automation functions are available in our automated plans. There are also live webinars, automatic, so if you want to create them, but also if you want to simplify your work, automate communication, it is worth choosing the automated plan ClickMeeting. Some of these functions are also available as part of the paid add-ons to the account. We will take a look from the perspective of creating paid events a few automation functions that will definitely help you. Such a very general issue, automatic recording of events, certainly something that helps a lot. You don't have to remember about this button, and sometimes in stress, especially at the beginning, it can be difficult to remember about it, so it's worth just clicking it. Here, as you can see, you can decide what will be recorded and also choose what kind of recording interests you. You can also create a distribution of this paid webinar, although if you have a Dropbox account and you want to archive these files, then in the case of such integration, it is certainly another simplification and automation of the next action. This recording will simply be saved on your Dropbox account. As you can see, you can also integrate with YouTube. Especially in the case of free events, you will be able to use the recording of the webinar during the lesson. We will be interested in the section related to follow-up actions. An interesting option that will help you increase the frequency during events is to automate a reminder of an event. You can also set the day before, the hour before, the notification that you remember that our event takes place then and then. This is also an interesting option. Promotional codes that we just created can be assigned to these reminders and then those participants who have not yet bought a ticket, in this case the day before, you can also add an hour earlier and choose another code. They will receive such notifications in the form of an email along with a code that will encourage them to act. This is an additional aspect of communication that you do not have to worry about. You do not have to use any additional software because you have it all in ClickMeeting. Follow-up actions are a very important issue that will allow you to increase the value of your webinars and increase the value of the market. Thank you message is an absolute standard that allows you to keep in touch with the audience, strengthen the relationship and build a faithful group of viewers who will be willing to participate in your next paid webinars. Here you can write any message that thanks to your participation in the webinar I am sending a recording and a certificate but of course we can also achieve some sales goals here. For example, we can encourage you to buy tickets for the next events. In a moment, just click on the certificate for participants and add a recording. You can also get feedback, share your opinion or add more files, for example a PDF file that you discussed during the event or a tool that was discussed with an additional value. It is always nice to get such a gift. It also increases the loyalty of customers. This certificate is generated automatically and you do not have to worry about anything. You can also get a message and it can look like this. As I mentioned earlier, you can also add a request or the possibility of sharing a donation. Just mark the checkbox here, enable the donation function, send an email and those participants who did not do it during the webinar will be able to thank you and express their gratitude. They will be able to send you a donation as part of the email communication after the event. This is a very easy way to use the database that you will build for ClickMeeting. For example, a database of free webinars that you can use as a promotional tool for your earning machine. As you can see, you can also automate it. Here in the left column you choose the event that you would like to invite. There is also a division for those people who joined the event but did not join. This is another function that performs a task for you that otherwise would require creating some automation in an external tool, preparing mailings, buying additional subscriptions and controlling these tools. All you have to do is click on the Invite button and everything is ready. You can start promoting which we will look at in the next big part of our summer course. I remind you again if you want to test it in practice and it is best to do it in practice click on the link in the description. See you at ClickMeeting and in a week during the next lesson. See you.