Stop Using AI as an Editor—Use It to Redesign Work (Full Transcript)

[00:00:00] Speaker 1: And I think we still see a lot of people using it reactively instead of architecturally. And I think, I think we still see a lot of people kind of think of it as an editor for, for drafting, you know, help me write this email or help me make this email sound better. And that's fine, right? Like it's, that's, that could be helpful. But one, it's not, it's not leveraging the tool the way it could be. It's just maybe a faster way to do the same thing you're already doing. But, you know, the firms that I think are getting real strategic value are the ones who are sitting down and asking, like, if I redesign this workflow from scratch, knowing that AI exists, what would it look like? I mean, I did this today with, you know, we're making some decisions about hiring for our marketing team. And I was like, here's how, here are the fundamental tasks right now that our marketing team does. Help me rethink this. You know, in the name. Because I don't want to just assume that I'm just going to hire the same people to do the same things. Like, how should I be thinking about our team differently? And it just took me down. And by the way, people are so worried that AI is going to replace their job. I mean, ultimately the conclusions that I'm currently sitting with is we're still going to hire people, but we're just going to hire a different person than I think where I started from because I used it as my thought partner. And it went down this whole exercise. I'm going to hire a different person than I think where I started from because I used it as my of helping me think about this part of our business differently.