Treat Qualified B2B Research Respondents Like Gold (Full Transcript)

[00:00:00] Speaker 1: In business research, qualified respondents are often expensive to reach. Unless we have access to a client's customer list, which is not always possible, costs add up quickly. Online panel completes for business participants can easily exceed $30 per complete, and sometimes much, much more. That means every respondent is extremely valuable. Here's an example. Imagine we are studying commercial painting businesses and how they choose interior paint brands. We do not just need painters. We need the people who control paint brand selection decisions. Those people are harder to find and costlier to recruit than consumers who buy paint for home projects. Also, they are busy professionals, often at job sites or driving between job sites, which makes them hard to reach. Because of all this, we need to treat these qualified respondents like gold.