[00:00:00] Speaker 1: Now if you're an Apple user like myself you probably already have a pretty good productivity system already set up. You've got a calendar for your meetings, notes well I mean for your notes, and voice memos for recording things. They're synced across all your devices and Apple has slowly been making them more intelligent as time goes by. So in theory you've got everything already set up to capture a meeting. In theory however as you may have seen by the title there's a slight problem. None of these things really know what the others are doing and the moment you start using them together for work you start noticing the gaps. So let me show you exactly what I mean. First there's voice memos and to be fair to Apple they're pretty good. You hit record it captures the audio and Apple can now generate a transcript. If I'm recording a quick idea for myself that's probably all I need but now imagine I'm not talking to myself and this is now a client meeting and this is where the system will start to fall apart. Because problem number one Apple doesn't really have a meeting note taker. If my meetings are happening on Zoom, Google Meet or Microsoft Teams there isn't an Apple tool that's going to join that meeting for me, capture it and turn it all into something useful afterwards. Whereas with HappyScribes I connect my calendar and I have the note taker join automatically for me. It records the conversations, transcribes it and when the meeting finishes everything is waiting in my workspace. That's one job completely gone for you. But then you run into problem number two. Who said what? Now for a personal meeting this isn't particularly important because I know it's me. Whereas in a meeting it's really important because if I have a client saying we need this delivery by Friday and then I have someone in my team saying yeah I can do it. I need to know which person said which thing and HappyScribe transcript separates the speakers so instead of just having those words I have a conversation and I can rename those speakers so I actually know what I'm looking at. Then we run into problem number three and to be honest I think this may be the biggest one because Apple can give me the transcript but the transcription isn't necessarily what I need. Because if I just finish an hour's worth of a meeting I don't really need to read through another hour's worth of the meeting. Instead I want to know what did we decide? What do I need to do? What should I send the client? This is where HappyScribe's AI starts becoming incredibly useful. I can ask it to summarize meetings, pull out action items, find the key points or even draft the follow-up email based on the conversation we just had. And that's a very different workflow because no longer I'm just converting audio into text I'm converting the audio into work. Now problem number four is probably something you won't notice until you've accumulated multiple meetings in several months. Let's just say I've been working with the same client for the last six months and we've had a meeting after a meeting after a meeting and I remember them mentioning something about pricing three months ago but I can't remember when. With separate recordings and notes I'm searching through individual files trying to find it whereas HappyScribe lets me chat with my recordings so instead of finding the meeting first I can just ask the question something like what has this client said about pricing across our meetings and now those conversations start to become a searchable body of information rather than a graveyard of old recordings. And that difference is what I think is really quite interesting. And then you run into problem number five. What happens when the transcript needs to become something else? Maybe the recording is an interview that needs to go up on YouTube. Now I need subtitles for it because maybe we're publishing it for a different market and now I need a translation and Apple's transcription has already done its job but my workflow has not finished. Whereas within HappyScribe the same transcript can continue into subtitles and those subtitles can be transcribed into other languages and I'm still working from the same source material and not needing to start from another workflow from scratch. And at the core of it this is really the problem with Apple's system for me. It's not that the individual apps are bad they're actually pretty good it's that they're separate little kingdoms. My meeting is in a calendar and my recording is somewhere else and none of it becomes a memory that can ask questions to it later on. On the other hand HappyScribe collapses all that workflow. Now to be fair to Apple there are plenty of people that don't need all of this. It's already on your phone it's simple and you're not paying any extra for it. The problem starts when the recording becomes work. A second speaker, a client, a meeting, an action item, a summary, a subtitle, a translation. Something you need to find again three months from now and that's where I need something that's built specifically around conversations and that's really where HappyScribe fits perfectly within my productivity system.
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