Speaker 1: You heard it here first, email is not dead. Here are four of the most profitable email templates you should be using as a copywriter. Hey guys, it's Alex, thank you for being here. Every single week I release a new tutorial on copywriting tips and trends that are relevant today, so be sure to hit subscribe below so you don't miss any more videos from me. Okay, now first things first, I need to set the record straight. If you're wondering if there's still a future in email marketing for business, the answer is yes. I mean, do you know anybody without an email address? Your 98-year-old grandma doesn't count. In the US alone, 92% of adults use email and 61% of them check and send emails daily. So yes, while other marketing channels are indeed on the rise like YouTube, push notifications, Facebook Messenger, and SMS marketing, email is still one of the most effective and personalized ways for businesses to communicate with their audience. It helps them improve their reach and visibility and convert more leads on a consistent basis. Now, while email deliverability is getting harder thanks to those douchey people who make the internet a filthy minefield of clickbait and phishing scams, tighter spam restrictions are not necessarily a bad thing. It actually creates a huge opportunity for those of us who do wanna play by the rules and use email to authentically market our products and services. So yes, whether it's a weekly newsletter, an autoresponder, a sales campaign, or an email update during an online course, email marketing is here to stay, especially if you're sending hyper-relevant, behavior-based emails in real time at the right time. So as a copywriter, your job is to write email messages that matter to the subscriber and ultimately compel them to take action. And while there are dozens of different email marketing examples out there, I've narrowed down my list of favorites to just four. So here they are, my four go-to email copywriting templates that engage and convert. The first is what I like to call the click magnet. This type of email is short and sweet, sometimes no more than 10 words or so. It builds up curiosity and opens a loop in the reader's mind. Click magnets are succinct conversational messages that rely heavily on a call to action that piques your prospect's curiosity or triggers a micro-commitment like answering a yes or no question. Paired with a compelling subject line, these emails can drive a massive amount of clicks, which make them fantastic for reviving dead leads or starting a dialogue with your prospects. One example of a click magnet email I like is Dean Jackson's nine-word email that goes something like this. Alex, are you still interested in blank? That's it, the blank being whatever topic, niche, or product you're writing for, of course. And here's another example used in real estate. Joe, are you still looking to buy a house in Ohio? I've used this sort of email to reengage cold leads and it works like crazy as long as you don't overdo it. Another click magnet style that I really like is a point form template that my friend and copywriter Telman Knutson pioneered when promoting numerologist.com. It simply says, one, don't believe me, just try. Two, this is completely nuts. Three, my jaw dropped when I read my report. Four, pop in your name and birthday and see for yourself. It's free. Five, seriously, I never believed in this stuff until I met this guy a few months ago. He listed what sounded like a series of short text messages that you would send a friend. It built up massive curiosity around the single call to action, which was to get your free numerology reading. Now, of course, like any technique or method, the click magnet has its pros and cons. As I mentioned before, short emails have the power to garner a bunch of clicks. They are quick to write and can pack a big punch in just a few words. They're also less of a time commitment for those people who don't have interest in reading novels in their inbox. But on the flip side, it's difficult to develop trust with just a sentence or two. So unless your audience knows your brand well, they might not take the bait. Short emails leave little room to address your customer's objections or pre-frame a sale. So expect the bounce rate after your call to action to be higher than usual. The goal for this template is to start a conversation, which means the copy on your site post-click needs to work harder to continue the dialogue, communicate value and build trust, or you'll risk having a much lower conversion rate. All right, the second proven email template is worth its weight in gold. It's heavy, but it works. I call it the objection killer. This is a long form storytelling email that's practically the first half of your sales letter. This type of email feels personal, builds brand loyalty and provides endless opportunities for you to overcome your audience's objections right there in their inbox while you have their trust and attention. So the key with any long form email is to hook your reader's attention right away and keep it by telling a story that's believable, relatable and valuable. One entrepreneur that pioneered this style of email copywriting is legendary Matt Fury. In his sales campaigns, Matt uses his own personal stories to authentically share the benefits and the potential results that his readers can expect to achieve with his fitness products and squashing any potential objections they might have in the process. The way he uses storytelling to strategically open loops is genius and creates highly committed and highly engaged readers. There's no doubt that people who click on long emails are more committed, resulting in a much higher onsite conversion rate. But it doesn't always work. As a copywriter, you cannot half-ass your way into this one. Long emails take time to write well and if you're too long-winded or verbose, you will lose your reader's attention fast, drastically decreasing your email click-through rate. So just like an effective sales letter, these emails need to be potent, engaging and skimmable. So no walls of text allowed. Keep your paragraphs short and format your email so they're narrow and easy to read. To learn more about Matt's brilliant email methods, I've added some links for you to check out in the description below. Okay, the next email template is a classic, the good old fire sale. It's basically, here's what you'll get and here's why you need to buy right now. Plain and simple, it's not romantic, but it gets the job done. The goal of this style of email is to make quick sales and it includes three core elements. The first, a discount or premium, so throw in some limited time bonuses or lower the price of your original offer to increase that value price gap. Second, a strong reason why. Make sure to give a good but brief explanation on why you're having a sale. And number three, scarcity. Give your reader a deadline or a quantity limitation so they act right away. This simple email template allows any business with an email list to ramp up their sales for a limited period of time. So you could use this during a holiday sale like Black Friday or back to school or use a personal reason for the discount like your anniversary or a day that's special to a cause or mission that your business supports. The best part is this template can be used time and time again, just replace the information and you're ready to rock. But the bad news is because these emails are kind of salesy and not exactly personal, they will not be well received by cold leads or a list where trust is low. This style of email works best when used with an audience you contact regularly and who are very familiar with your brand. Also a quick heads up, because these types of emails often include words that may be deemed spammy like sale, discount, free, et cetera, you wanna make sure you're careful with the language you use to avoid landing in the junk folder. So make sure to run your email through a spam tester before sending. Now one of my favorite examples of this style of email campaign comes from another marketing powerhouse, Frank Kern, who has created an incredibly effective and high converting fire sale formula called the 4-Day Cash Machine and I've linked to some more information on that in the description below. Okay the last email template is called the Soap Opera and it works exactly like a soap opera. Soap opera emails create open loops throughout an entire campaign by using the art of serialized storytelling. So imagine leaving a cliffhanger at the end of each email that continues on to the next one, just like your favorite Netflix drama or soap opera. This type of email was pioneered by my good friend and brilliant copywriter Andre Chaperone in his Autoresponder Madness course. I've linked to that in the description below for you to check out. His brilliant soap opera sequences tell a story throughout a series of carefully crafted emails, each one leaving the readers wanting more. The more they read, the more engaged they become and the more likely they are to buy. Soap opera emails create a series of valuable touch points that help you create a strong connection with your audience. They get your readers committed, not just to your brand and your offer, but your mission, your personality and your story. Now because this type of email style requires a whole series, it's best used in autoresponder campaigns or evergreen funnels for a targeted list. But they do have a downside. They require a thoughtful planning and storyboarding process and are definitely not for copywriters who are reluctant to write. Some of Andre's sequences can stretch up to 25 emails. With that being said, if you get it right, this type of email campaign is a total game changer for creating mad brand loyalty. Okay guys, there you have it. My four go-to email templates, whether you want high engagement, high conversions, a quick spike in cash flow or increased brand loyalty. Just make sure that whatever template you choose fits your brand voice and audience and always nurture your list with lots of value and love so that these emails can continue to work for you. And of course, no matter how great your email is, no one will read it if you don't have a compelling and attention-grabbing subject line that will get your reader to click open. So next up, be sure to watch my marketing tutorial on how to write killer subject lines. You can watch that right here. And be sure to subscribe. I will catch you next week. Until then, thank you for watching. I'm Alex, ciao for now. Bom, chicka, bop, bop, boop, boop, boop, bee-doop, beep, boop. Okay.