Speaker 1: Hey guys it's Andy and I want to tell you a little secret. The reason that I give all this information out and I don't charge for any of this information and honestly this is intellectual property you know a lot of these ideas are ideas that I actually use every single day with my own clients. The reason I give it all away for free is because I know that 99.9% of people out there are never going to do anything with it even though this information is extremely valuable and it has the ability to make lots and lots of money for law firms all over the world. I know, just human nature, I know most people are going to do absolutely nothing with it. So I have no problem giving all this information away for free. Now I've got another strategy that I want to share with you today that has the potential to absolutely change your life. And I'm not exaggerating with that. This is probably the absolute best strategy that you can take with a law firm to market your law firm. The problem is 99.9999% of you people out there are never going to do it. And I mean it's just a fact. I know you're not going to do it. So here is the absolute best strategy for how to market your law firm in terms of getting clients. So this strategy is designed to make you an authority in your area of the law in your region. So let me give you a perfect example of what I'm talking about. Last year you may remember there was a train crash. The train crashed in the morning and I contacted my client and I said hey you need to pull out your cell phone and record a two-minute video talking about how this train crash should not have happened how there was a and I don't know if you know this or not but there's a government mandate that required some sort of mechanism on the train tracks that breaks the train or it engages the train's brakes if it's approaching a curve too quickly if that technology was being used in this train crash It not it would not have happened. So what ended up happening is the train hit the corner too fast and it basically derailed So I contacted my client and I said listen what we need to do is you need to go on camera You need to create a video talking about how this train crash should not have happened how they should have had this technology And how how it was totally preventable and how the government dropped the ball or whoever it was I don't remember the details of the story But basically talk about how it should not have happened and what caused it and who dropped the ball and who's responsible responsible so I made sure that he created this video and I made sure that was less than two minutes and 20 seconds long because that's the maximum length your videos can be on Twitter so then what I did is I found every reporter and every journalist in the area that was covering the story and I found their Twitter handle and I found their Instagram and I found their Facebook and I found their email address and I sent the video to every single one of them and I said hey look and I did it as my client I said hey I have an interesting take on this story if you'd like to take a look at it so what ended up happening was the journalist took a look at it they watched it and some of them actually featured the video that he recorded on the news within about an hour. After that, one of the journalists reached out and said, Hey, we'd like to interview you on the six o'clock news. Now this strategy all worked because he took the initiative. He recorded a video which everybody's got. Everybody's got the best video camera. I mean, this is, this is the best video camera. This is an iPhone seven. It shoots 4k video. This is perfect for what you need. All you have to do pull out your video camera. You want to hold it sideways. Make sure you hold it like this. Don't hold it like this. because everybody hates that. Hold it like this, record a two-minute video, two minutes and 20 seconds is the max, talking, giving your expert opinion on a subject that is popular in the news. So now, with my client, because he recorded this one video, what he does, every time there's anything newsworthy, he pulls out his phone and he sends me a video and then we send it to every journalist in the city. And he gets featured a lot, and a lot of these journalists now actually contact him because they know that he's an authority on the figure. It's easy. Sure, there's lots of personal injury attorneys, but they already know this guy. They know he's good on camera. They know his phone number. They know his email address. They could just shoot him an email and say, hey, I need your opinion on this story, or hey, can you hop on Skype and we can interview you real quick? So this strategy has absolutely changed his life because what ends up happening is now he's become an authority. He also gets links from the websites of the news organizations. And if you don't know this, links from local organizations to your website are extremely important. The reason that I say most people are never gonna be successful with this strategy is because my client got lucky. He got picked up on his first try. Most times, and I'm gonna say 99% of the times, this strategy requires an unbelievable amount of persistence but it's worth it because it pays off. You're gonna record a video and you're not gonna get a response. Then you're gonna record another video and you're not gonna get a response. Then you're gonna record three, four, five, six videos and you're not gonna get any responses. But on that seventh video, you're gonna get a response and they're gonna ask you, hey, can I feature this on our six o'clock news? Or hey, can I ask you, can I get a quote from you? And that's when it starts to work. But the problem is, is this takes persistence. It's human nature. If you can make someone's job easier, you're going to be valuable and they're going to wanna work with you. So what your job is in terms of being an influencer is to figure out what the stories are that pertain to you and figure out how can you provide content that's gonna enhance the story and make their job easier. So here's the actual strategy. you need to do this on a consistent basis. So a lot of my clients have assistants or they have someone that answers the phone for them or somebody sitting at the front desk. Look, the reality is they're sitting on Facebook anyway. So what you need to do, one thing you can do and I tell this to my clients is tell the girl on Facebook to follow every news organization. Tell her to follow the newspaper. Tell her to follow ABC, NBC, CBS, Fox, all the local affiliates that are gonna be covering stories that are actually happening in your area. When something happens, have her send you the link so you can take a look at the story because they're gonna report it on their website. When they have the story, pull out your phone, hold it like this, and press record. You'll be able to see yourself on there. Pull out your phone, press record. Now, for best results, you should go to Amazon and get a tripod, and they have these tripods designed for an iPhone, for an Android. They cost maybe $5. If you wanna do this and you don't have it, let me know, I'll send you a tripod. They're so cheap, you know, just go to Amazon and Google iPhone tripod. So if you do that and you hold the phone sideways and you've got a stable connection, that is all you need to execute this strategy. And a lot of times, you know, I talk to some people and they say, well, I want to wait till I get a video studio set up and you know, something like what I have. Listen, done is better than perfect. If you try to make things perfect, if you try to get the sound right, if you try to get the lighting right, if you try to wait for the best camera, you're never going to do it because every time you add another element like lighting or sound, or camera, or audio, or anything like that. Audio is sound. Anytime you add anything like this, like overlay, graphic overlay, you're adding another step that's gonna make it less likely that you're gonna be able to do this. The beauty of this strategy is you pull out your phone, you hit record, and you hit tweet. That's pretty much the strategy. So, here is the entire strategy. First, you're gonna monitor the news. Look at ABC, CBS, Fox, NBC, all the local affiliates. Look at your local newspapers. Anytime there's a story that is relevant to your practice area that you can comment on. And this is key. It's gotta be something that you actually have something to say about. Don't just, don't just report, cause the opposite can, the opposite effect can happen. If you create videos and create content just for the sake of creating content and don't actually provide real high quality value to the reporter, it's not gonna work. They're gonna think you're wasting your time when they, or they're gonna think you're wasting their time when they finally watch one of your videos. So don't do that. Only record a video when you have something to say. Then what you're gonna do, look at the article. you're gonna look at the reporter. You can find, typically, in the article, they're gonna have their Twitter handle, they'll have their Instagram, they'll have their Facebook, maybe they'll have their email address. If it's not in the article, Google their name and you will find it. I promise you, you will find it. Now, when you're recording the video, make sure the video is two minutes and 20 seconds or longer because that's the absolute maximum length you can upload to Twitter. So now what you wanna do, record the video, upload it to Twitter, and tweet it at the reporter. Say I recorded a quick video discussing the train crash today and make sure you tag them in it. If they don't have Twitter, look for their Instagram, look for their Facebook, look for their email address. Some reporters still use email address, but I found that Twitter is the best place for reporters. If you really want to execute this strategy, maybe follow up with them. The other nice thing about this is when a reporter is actually on a remote, when they're actually, I'm sure you've seen when there's a train crash and the news cuts to the reporter and they're standing outside, you know, outside the train at the wreckage field or whatever it's called. When they're not on camera, they're standing around looking at Twitter or they're looking at Facebook. If you see that they were there recently and you can create content and send it to them very quickly, that's the beauty of the internet. You can see someone on TV and have a video in their hand in three minutes, literally. I'm not even exaggerating. You can have content in their hand in three minutes. So are you starting to see how powerful this concept actually is? Hopefully you are. Now, if you really want to be persistent and you really wanna do well, follow up. about an hour later, maybe two hours later, send them an email, send them a tweet, send them a direct message on Twitter if they follow you back, I don't know, figure out a way to contact them and say, hey, listen, I wanted to see if you got that video I sent you, you know, and let them know that you're available for comments in the future. One of the biggest things is that follow-ups will get way more responses than the initial contact. It's just human nature, that's how it always is. Think about how many times somebody sends you an email and you mean to get back to them You don't get back to him. And then they send you an email two days later. Hey, did you ever see this? And then you say, oh yeah, that's right. I gotta reply to this guy. If you're persistent, if you follow up, if you provide useful information, if you make their job easier, you will see success. Now, step four, and this is the challenging part. You need to repeat the process, and you need to be persistent, and you need to repeat this process over and over and over and over and over again until you start getting results. You may do this 15 times and not get a single mention, may not get a single piece of coverage, but you will get coverage. You may have to do it a hundred times. I don't know how many times. It's every, every journalist is different. Every market is different. Some markets are more competitive, but I guarantee you, if you do this and you stay persistent, you will have success. This is a strategy that I use for my own clients. I know people who have made millions and millions of dollars off this strategy. Stick with it. It will work and don't be part of that 99.9999%.