Usa vidIQ para decidir y optimizar videos de YouTube (Full Transcript)

[00:00:00] Speaker 1: In this video, I'll show you how to use vidIQ to help grow your YouTube channel. I've spent years growing my channel to millions of subscribers, but when I first started, I didn't have a great strategy for choosing which videos to make. And if you don't believe me, try sorting my videos from oldest to newest and you'll see exactly what I mean. One thing I've learned is that choosing the right topic can make all the difference in how well a video performs. And if you're going to spend the time making a video, you want to give it the best chance of success. I'll show you how I use vidIQ to find video ideas people are actually searching for, research what's working on YouTube, and make informed decisions about what to create next. I'm Kevin, and let's dive in. To get started, head to the following website. You'll find a link right here at the bottom of the screen. And a quick disclosure, this is my affiliate link, so if you sign up for a paid plan, I earn a commission at no additional cost to you. It helps support making free tutorial videos like this one. From here, you can create an account for free. Once you've signed in, you'll see an offer to try vidIQ's max plan for just $1 for the first month. This gives you access to additional features that we'll explore throughout this video. Now, you don't have to upgrade. If you'd rather stick with the free plan, simply click on New Chat over on the left-hand side, and you can start using vidIQ for free. And here we are in vidIQ. The first thing I recommend doing is to connect your YouTube channel so vidIQ can analyze your performance and provide personalized recommendations based on your videos and audience. In the top left-hand corner, click on the plus icon, and right here, you'll see the option to add your channel. Click here, and then run through the steps. Once you've connected your channel, you'll land here in the feed. This gives you a quick overview of how your channel is performing. Here, we see some of the key metrics across the top. We also have performance data from recent videos. And here, if I scroll down a little bit, vidIQ even provides proactive recommendations to identify opportunities to improve your videos. Here, as an example, it's recommending that I update the title on my ChatGBT Dots video. Now, I'm trying to figure out what video to make next on my YouTube channel. I've made quite a few tutorials on ChatGBT, and there are always new features coming out. But I want to make sure that I'm choosing a topic that people are actually interested in. Let's see if vidIQ can help us figure out what to make next. Over on the left-hand side navigation, let's click into a new chat. This opens vidIQ's AI Coach, which can analyze your channel, research what's working on YouTube, and help you make better decisions. Right here in the center of the screen, we have a familiar-looking prompt box. And because you've already connected your YouTube channel, the AI Coach can use your actual performance data to personalize its recommendations. Now, right down here, I'll click on this menu, and you can choose how much thinking the AI Coach does. And you can also see how many credits each option costs. With a free account, you get 150 credits every month. I'll stick with the default of deep thinking. Now, right over here, let's ask AI Coach to suggest five potential topics for my next ChatGBT tutorial based on what's performed well on my channel and what's currently working on YouTube. Feel free to pause the video if you'd like to read it. Right over here, let's send that. It took about two minutes, and vidIQ has come back with five potential topics for my next ChatGBT video. What's really interesting here is that it's looking at my actual channel performance. For example, here at the top, it noticed that my video on editing with ChatGBT has over 265,000 views, which is about three and a half times my average. It's also looking at topics I've recently covered, so it's not recommending that I make the same videos all over again. Now, if we scroll down a little bit, right here, we have five specific video ideas along with explanations of why each one could perform well. Its top recommendation is a video on editing CapCut videos with ChatGBT. That sounds like a really good idea, and I can see why. It's building on a topic that's already performed well on my channel, and it's found a related search term with relatively low competition. Now, just because vidIQ recommends a topic doesn't necessarily mean that I should make a video on it. Before committing to this idea, let's look at the search demand and understand the competition. Let's take this suggested topic, how to connect ChatGBT to CapCut. I'll click on that. Over on the left, you'll see that we're now in research. You can also come directly here through the navigation to research any topic you're interested in. Up at the top, you'll notice our search term is how to connect ChatGBT to CapCut. That's a keyword we clicked on in the AI coach. First, let's look at the search volume. This estimates how many people are searching for this topic on YouTube each month. In this case, we're seeing around 47,000 monthly searches. That's a decent amount of interest. Next, we have competition. This estimates how difficult it might be to rank for this search term. The lower the competition, the better. Here, competition is relatively low at 24.1, and vidIQ combines these metrics into an overall score. In this case, we have a score of 72, which vidIQ considers high. One thing that I've learned over the years of making videos is that you don't necessarily need to target the most popular search term. Sometimes a more specific keyword with less competition can give your video a better chance of being discovered. Right down here, we can explore related keywords. Some of these have really high search volumes. Here, we see ChatGBT with 1.5 million searches a month, but that's also a very broad term. Sure, I'd love to make a video targeting ChatGBT, but what exactly are these people looking for? Are they trying to learn how to use it, create images, or something else entirely? That's why I like looking for more specific keywords. They give me a better idea of what viewers actually want to learn. Right up above, let's now click into matching terms. This opens one of my favorite views. Here, we can see other search phrases that contain our original keywords. This is helpful for discovering different variations of a topic and potentially finding a better keyword to target. For example, maybe a video on how to connect CapCut with ChatGBT Astral would perform better. Even though it has slightly lower search volume, it might also have less competition, giving me a better chance of getting discovered. Now, these numbers are estimates, and a high score doesn't guarantee that a video will perform well. Next, I also want to see what videos are currently showing up for this search term. Up on top, let's click on videos. Here, we can explore videos related to that keyword, including how many views they've gotten, when they were published, and also how they're performing. One metric I find especially interesting is the outlier score. You'll see that highlighted in all these pills throughout the page. An outlier is a video that's performing significantly better than other videos on the same channel. For example, if a channel typically gets 10,000 views per video, but one video goes on to get 100,000 views, that's a 10x outlier. Right over here, we can see Danny Y published a video on ChatGBT 6 Astra, and he got 163,000 views, which is more than double his usual traffic. This helps us find videos that are performing unusually well, even if a channel happens to be smaller. Now, up here, we could filter based on views. You could also filter based on the outlier score, views per hour, subscriber counts, and you have even more filters over on the side. I especially like looking at this view for recent videos that are outperforming expectations. Then, I'll look at their titles, the thumbnail, and the topics to understand what might be resonating with viewers. Of course, you should never copy another creator's video, but you can learn what's working and think about how to make something even more useful for your own audience. So, based on what we've seen, ChatGBT and CapCut looks very promising, but before committing to a video on this topic, I would want to test out the workflow just to make sure that I could deliver something genuinely useful on the topic. After all, strong search demand doesn't matter at all if I can't make a great video about this topic. So far, we've looked at how to find promising video ideas and research what's working on YouTube, but what about videos that maybe you've already published? Sometimes a better title or thumbnail can help attract more viewers to an existing video. Over on the left-hand side, let's now click on Optimize. Here, I can see videos that I've already published. I'll select my recent tutorial on ReMotion, and as a quick side note, if you've ever wanted to create animated graphics for your YouTube videos, you'll definitely want to check that one out. I'll click here. Here, vidIQ gives us several ways to optimize a video, including the title, we have the thumbnail, SEO, and more. Let's start with the title. My current title has a score of 84, but vidIQ has suggested several alternatives down below. The first suggestion has a score of 92, which is quite a bit higher than my original title, and I can click on any one of these suggestions and that'll make it live on YouTube. Now, of course, just because the title has a higher score doesn't necessarily mean it'll perform better. Personally, I prefer titles that clearly tell viewers what they're going to learn, so I wouldn't automatically choose the highest scoring suggestion. Next, let's click on the thumbnail. Here, vidIQ gives my existing thumbnail a score of 47. That's not so good. Now, I could generate an entirely new thumbnail right up above simply by describing it, and I could even have it use my face in the thumbnail. Now, right down below, I could also just generate a new thumbnail by clicking here. Let's try that, and there we go. We have another option to consider. Now, over on the right-hand side, we can see the video package. This brings together the thumbnail, the title, and all the view data. Now, of course, just because vidIQ gives a thumbnail a higher score doesn't necessarily mean it'll perform better. I still want something that's clear, easy to understand, and gives viewers a reason to click. Over on the left-hand side, let's now click into SEO. Here, vidIQ shows my existing video description up here at the top, and down below, it suggests a new description that's designed to help with search discoverability. Now, of course, I could review the description. I could even go in and make any modifications or refinements if I'd like, and if I'm good with it, I could then add it to the video. Now, personally, I like descriptions that clearly explain what the video covers and includes useful resources for viewers. We've been using vidIQ's website to research video ideas and optimize our videos, but you can also use vidIQ directly on YouTube with its browser extension. To install it, head back to vidIQ, and over on the left-hand side, click on Install Extension. This takes us to the browser's extension store, and up in the top right-hand corner, you can add vidIQ to your browser. Once you've installed it, head back over to YouTube. On YouTube, let's search for the same topic that we've been researching, how to connect ChatsRVT to CapCut. This brings up some of the same videos that we looked at earlier directly in vidIQ. Now, one thing that's really neat is that vidIQ adds additional information directly to YouTube. Here, for this video, we see the outlier score. You can also see the views per hour, and you can also see how many subscribers a channel has. Now, over on the right-hand side, we have some of the high-level metrics related to this specific keyword. Now, let's actually click into one of these videos. Let's see, maybe we'll go with this video. I think the host is a really handsome guy. Let's try this one. Here, vidIQ provides additional insights about the video and the channel that published it. What I like about the extension is that it brings these research tools directly into YouTube, where I'm already looking for video ideas. Now, here's another interesting feature. You can connect vidIQ directly to ChatsRVT or Clod and use it to research video ideas, analyze your channel, and get personalized recommendations. Here, I'm using ChatsRVT, but you could also do this with Clod. Over on the left-hand side, click on Plugins. Then, up on top, search for vidIQ and install it. Now, once you've done that, up on top, let's jump into a new chat. Now that we've connected vidIQ, ChatsRVT can use vidIQ's tools to access information about your YouTube channel. Let's try asking it a question. I'll type in a prompt right here. Feel free to pause if you'd like to read it. And over here, let's send it. And look at that. ChatsRVT has pulled in my actual YouTube analytics using vidIQ. It analyzed my views, my watch time, subscriber growth, and right down here, even where my traffic is coming from. For example, over the past 27 days, my channel has received more than 11 million views, but it's also noticed that some of my engagement metrics have been declining. That's the type of insight that I want. That way, I don't have to guess what's working and what isn't. I'm using actual data to identify opportunities to improve. Now, if I scroll all the way to the bottom here, I have three recommendations that I should focus on next. These are good ideas. There you go. And remember, no tool can guarantee a successful video, but using data to make better decisions can certainly help. If you'd like to try vidIQ yourself, you'll find my affiliate link in the description right down below. Thanks for watching and best of luck on your YouTube journey.