Why LLMs Trust What Others Say About You Online (Full Transcript)
[00:00:00] Speaker 1: This is a visual example of what the LLMs are looking for. So this is what the LLMs are pulling from and what they think of you. This knowledge panel is showing you, like, hey, this is what we think of you. This is what we found from all over, all of our sources on the internet. So you'll see there's like my Twitter feed, my, you know, my appearances on Lawyerist. And it's usually what it wants to see is what everybody else is saying about you. It finds that to be more true. And so these LLMs also will find what everyone else is saying about you to be more true than this garbage that you may be churning about yourself on your own about page.
- LLMs aggregate information from many online sources to form a profile of you or your brand.
- A knowledge panel represents what the model has inferred from the wider web.
- Third-party mentions (press, interviews, social profiles) are weighted as more credible than self-authored bios.
- Improving how others describe you online can influence how models represent you.