Speaker 1: and today I just want to share a quick video that has a little marketing tip for any podcasts are looking to make sure in their eyelid or show or individual episodes really simple and it's using a feature or sorry it's using a platform called pod kite and pod kite as you can see on screen here it's discoverability analytics for podcasters basically it's a long way of saying it makes it really easy to create a link to share with your listeners and that will actually take them through to their preferred platform it's got a lot of other cool features but the kite link which is what we're going to look at today is a really sweet one for you know sharing your show um just give you a quick idea i use captivate.fm for my podcast hosting and they also allow me to have you know subscription options and different calls to action for my podcast player which i'll show you in a second. So you can see here in my marketing area of my dashboard, I've got two call to actions. I've got one that's to listen to the show on your favourite app. And now you can see the kite link that I've created for the show. And you've got the one about the newsletter. So that's a really cool feature that Captivate offers. So if you go over to my website that I have the shows on, if you look at the embedded player, you can see that when I go to the subscribe option, it opens up apple podcast google podcast pocketcast spotify and overcast pretty much the most popular apps that many people use to listen to podcasts on however if i go to the the links option that now shows you the two calls to action that i spoke about earlier so listen to the show on your favorite app and never miss a show subscribe to the newsletter if i click the listen to your show on your favorite app option it will bring up the kite link that i've created for the show. So immediately, whether you're on your desktop or your mobile phone, you've got an option to start listening on Apple Podcasts, Spotify, Google Podcasts, and many, many other options for podcast app set. So it's got a really cool little feature of write a review. So I can put the title, my review, how many stars I want to give it, and then save that either on Podchaser, Apple Podcasts, or Stitcher, which is a really cool little feature. So to create stuff like that you simply create a free account at Podkite and once you create the account obviously you log in so I'm just going to do that now and this will take you to my dashboard okay so you can look down here you've got a bunch of different options for the amount of podcasts that you're tracking so it could be my podcast stories podcast my old personal podcast my wife's mental health and me podcast so you can track a bunch of podcasts here and it gives you a little score here where the the higher the score the more engaged and better you know more engaged the audience better the performance and it tells you where your uh reviews and etc are coming from but let's go to the the links so like i say you've got kite links and if we click into the kite links you'll see that i've got a bunch of links already created for individual shows etc that's really simple to create a kite link so basically what you want to do is click the create a new link option and then just type in what your show is going to be called so let's just say episode 10 for example and then you can actually customize your url and what i've done with every guest i've had on my show i've clicked the oh sorry i've given a customized url with basically their name so let's just say i'm going to do a test account okay so there you go this year i was free you can also link to an existing episode from your your podcast so you can look at the episodes you've got already and you can create a link for that so let's go to a show that i've already created so coming your way in may and june that's an old episode you know for my my show so that's the the show episode that the link is going to you know connect to and link to and this is what the link is going to look like so you can see up there uh kitelink.com forward slash test account and just hit create and then once you've done that it will create your link for you and at the moment it shows that there's no data available obviously with click analytics and overview but that's cool now what you can also do in this which is really excellent for again for you know collecting newsletter data and encouraging a review you can select an opt-in so i'm going to collect my i'm going to add my newsletter option here and what that will do is that will create a little call to action at the top of the KiteLinks once the KiteLinks are opened for people to sign up to the podcast and newsletter. Now you can also, do you want to show rate and review call to action? Yes, I do. So that's where you'll get the option, as you saw in the KiteLinks, to actually click and leave a review on Podchaser, on Apple, and on Stitcher, I believe. And now you can also choose which apps you want to have active. so like i say i've got them all active for pretty much all the the links i create if though if you were looking at your analytics in your podcast account and seeing that most of your listeners came from say the big three so apple podcast spotify and google podcast you may just want to use these as an option you may just want to have pod chaser pod chaser and pocket cast as an option for example so you can switch you know which ones you want on and off and you can also grab them and rearrange them so it's a really cool feature you can put apple down there if most of your listeners come from spotify for example so it's just like a really simple way um i guess you can't go up the way so so i'll just do that down the way like that it's just a really cool way to actually you know get your show and your reviews the way you want them to to look um so there you've got your test your links and you can see which ones are active there so that's cool so once you've done that that's it you're good to go so basically um this is your your link here and you can copy and share it so that's it copied if i open it up at the moment you probably won't see links here but you might actually no you do because it's an older show if it was a new uh show that you were creating a link for you wouldn't see any of these links here until your show had propagated through the different you know podcast apps you may see spotify spotify is pretty good at getting um a show live as soon it's published and you may see something like um pocketcast or somewhere like that but once the i normally give it up to 24 hours and then start sharing the kite link because that's when you tend to find that these guys are all populated you know with the with the actual uh show details okay um or if you want to just like uh ask people to review your show as you as you can see there you've got a specific url uh to review your your actual episode or show and details so again copy and share that and what happens then is once you click that one it'll open up just a pure review option for you so again you can start listening to the episode in question uh you can put the title so great show loved it put some blurb in here really cool guests whatever you want to write for the podcast you're listening to and then save it on your preferred you know podcast app so podchaser apple podcast and stitcher being the only ones that really offer reviews at the moment and then once you've got all that details once your your clicks have been you know sent out either using a newsletter sharing on social media etc you can start to come back and you can start to look at some analytics and what that does is you can get the analytics for the last you know 14 days or you can go for like a longer single back to when a show went out for example and that will tell you how many clicks that it got what people were listening to on so apple spotify Breaker, Google Overcast, where they came from, etc. So it just gives you some nice details about the show, what's the most popular podcast apps, etc. And it's just a cool way to create a single link that offers all the main podcast apps to listen to. So you can see here, you get the main podcast apps. And this is really cool if people are clicking the link on, say, an Instagram story or an Instagram feed or Twitter, because they're already on their mobile. So they can go straight to the actual podcast app on their mobile phone for the relevant Spotify, Google Podcasts, etc. So if they've got an Android, it will open in Google Podcasts. If they've got iPhone, it will open in Apple Podcasts. It's a really cool feature. Anyway, guys, like I say, this is a pod kite. It's free to create an account and start creating links, etc. But I highly recommend going for the slight premium one. You've got the starter, which is $7 a month in the USD, which is for one podcast. you can create SEO terms etc you can create 30 kite links per month, you've got a whole bunch of features there or you've got 19 bucks a month that has the search terms that the competitor podcast in your niche are ranking for and you've got some other features like UTM parameters for campaign tracking dashboard, export ranks and a few other features so like I say, it's free to join in the first place and you can grow at your own pace you can start to pay for a premium if you wish and it's got a lot more features on the back end while we're checking out and it's just it's a really cool way to actually you know promote your shop hope this helps guys and i'll be sharing more tips soon to help you grow your own podcast until the next time take care and we'll speak soon