Convierte entrevistas con tu CEO en contenido duradero (Full Transcript)

[00:00:00] Speaker 1: You've got 30 minutes with your CEO. How do you turn that conversation into content your company can use for weeks? With Riverside, you can record the interview, edit a full version for YouTube, and turn individual answers into clips for LinkedIn and other social platforms. And if a word or two needs correcting afterward, you may not need another recording session. Let me show you how to set up, record, and repurpose an executive interview from the first question to the finished content. Before you record, decide what you want people to take away from the conversation. Maybe you want your CEO to explain why the company exists, share their perspective on an industry trend, or tell a story about something they learned while building the business. That gives your interview a direction and makes it easier to find useful clips afterward. Send your executive a few talking points in advance. They don't need to memorize a script, but knowing the topics can help them feel more comfortable. If finding time that works for both of you is the hardest part, Riverside's async recording lets you send your executive questions they can record answers to on their own schedule. I'll link our async walkthrough in the description if you want to see how to set that up. Then open your Riverside studio and share the guest invite link. When they join, check that the correct camera and microphone are selected. Make sure they have good lighting and camera placement. You don't need a complicated setup, a quiet room, clear audio, and a well-lit face are a great starting point. Riverside records each participant locally on their own device, with separate audio and video tracks. That gives you more control when you start editing. During the interview, ask questions that invite a story. Instead of, what are your company's values? Try, can you tell me about a decision where those values actually changed what you did? And when an answer gets interesting, follow up with, what happened next? Or, why did that matter? That can give you a much stronger moment than moving straight to your next question. For answers you might share as a standalone clip, encourage your executives to include enough context that someone can understand them without hearing the question. If they stumble, let them pause and start that thought again. You can choose the better take later. Now, Riverside already gives you a great starting point with the magic episode in the Made For You tab. But to go even further, open the recording in the Riverside editor. Start by shaping the conversation. With text-based editing, you can remove a repeated answer or an unnecessary section by selecting and deleting the corresponding text. Keep the details that make the executives sound like themselves. A personal story or a thoughtful pause can be part of what makes the interview worth watching. You can also use magic audio to improve the sound and adjust the layout to feature the person speaking. If your executive notices a word they want corrected, VideoDub can help with small changes. Double-click the word in the transcript, select VideoDub, enter the replacement, and generate it. Riverside adjusts the audio and lip movements to match. For example, if they accidentally said Tuesday instead of Thursday, you can try correcting that word without scheduling another interview. For a separate scripted follow-up, the executive could also create their own AI twin. That's an optional way to generate a new video from wording they approved. We have a whole video on that that I'll link up here. Now, once the interview is cleaned up, create your longer video version. Give it an opening that makes the topic clear, trim anything that slows down the conversation, and add your company branding and a speaker title so viewers know who they're hearing from. You can include relevant images or footage where they help explain the story, then export the finished interview. Next is to find moments to work on their own. Magic Clips can help you identify potential clips from the recording, or you can select a specific answer yourself in the editor. Look for a clear takeaway, an unexpected opinion, or a story with a satisfying ending. Maybe the full interview is about building the company, but one answer explains the biggest mistake your CEO made early on. That can become its own LinkedIn video. Open the clip and choose an aspect ratio for where you'll share it. Adjust the framing, add captions, and make sure the opening gives people a reason to keep watching. You can also add motion graphics to emphasize a key idea. Before publishing, share the edits for review so your executive can check the wording and context. Then export your content or use Riverside's publishing and scheduling tools for supported platforms. That one conversation gives you a full interview and several focused clips that you can share over time. So, if you want to record and repurpose executive interviews with Riverside, you can use the link in the description to get started, and if you want to learn more about editing and creating better content with Riverside, I'll link a few more videos for you to watch right up here and in the description down below. Be sure to like this video and subscribe for more content just like this, and if you have any questions about creating executive interviews, feel free to leave them in the comments. I'll be happy to answer them personally. Thank you so much for watching, and we can't wait to see what you create.