Descript’s “Dinner” Ad Sells Editing as Comfort Food (Full Transcript)

[00:00:02] Speaker 1: Oh, Mom, what's for dinner? Can we get Adobe? Adobe takes too long. What about CapCut? CapCut isn't a dinner. That's a snack with transitions. What do we have? All right, we've got Veed, we've got Haygen.

[00:00:16] Speaker 2: What about Riverside?

[00:00:17] Speaker 1: The last time we had Riverside, Travis totally failed to upload. I did not. Didn't you? I did not. Hey, hey. Hey, nobody's failing to upload tonight. Descript. Is that a foreign food? Well, it says it comes in over 30 languages. Let's give it a try.

[00:00:32] Speaker 3: When your family's hungry for content, serve them something warm, simple, and made with care. Descript is packed with the good stuff. Wholesome text-based editing, savory captions, hearty screen recordings, and just a dash of AI magic that gives growing creators everything they need to make something the whole family can enjoy.

[00:00:54] Speaker 4: Hello. That smells amazing.

[00:00:56] Speaker 1: It's Descript. It's so good. Mom, you crushed it. Oh, kids. Descript did all the work. Can I have some? Ooh. I'm so sorry, honey, but we actually ate it all already.

[00:01:09] Speaker 4: But I made you your favorite. Uh, maybe next time.

[00:01:14] Speaker 1: Of course.

[00:01:17] Speaker 4: Hi, honey. Oh, making Descript again? It's the best.

[00:01:21] Speaker 1: I could eat this every day.

[00:01:22] Speaker 4: Save me some this time? Really?

[00:01:27] Speaker 1: Two days in a row? But I made your favorite. Hmm.

[00:01:35] Speaker 4: Hi, honey. I'm home. Honey? Out of credits. Went to the mall. Dinner in the microwave.

[00:01:52] Speaker 2: Thanks, Descript. Okay, kids, go ahead and head up to bed. I thought Descript was just dinner. Descript has so many exciting new features. Jump cut smoothing, in-painting, relight. You don't need relight. You're beautiful just the way you are.

[00:02:11] Speaker 4: Oh, honey. Do you have any, Descript?

[00:02:21] Speaker 5: Aisle seven.

[00:02:23] Speaker 4: This is aisle seven.

[00:02:24] Speaker 5: Then no. Do you carry Descript? We only carry small batch locally sourced editing platforms.

[00:02:31] Speaker 4: Do any of them have API integrations?

[00:02:33] Speaker 5: Mm-mm. Oh, hot. Descript? Someone just bought the last one. What do they look like? Happy.

[00:02:56] Speaker 2: Descript? Stop, Descript.

[00:03:03] Speaker 1: Greg, what are you doing home so early? We were just playing with Descript's new transition. What am I, an old transition? I swear, Greg, it's not what you think.

[00:03:11] Speaker 4: Oh, I thought Descript made it so you don't have to think. Don't have to think.

[00:03:15] Speaker 1: Don't have to think. We just exported this for you, Dad.

[00:03:18] Speaker 4: In this training, I'm going to give you the tools, In this training, I'm going to give you the tools, talk tracks, and confidence to sell some sausages. Because at Wally's, a wiener unsold is a wiener wasted. Did you finish my wiener sales enablement video? I've been stressing about this for weeks.

[00:03:35] Speaker 1: Descript made it super easy. And I made your favorite.

[00:03:45] Speaker 4: I am not crying. It's just the studio sound.

[00:03:48] Speaker 1: That's not what studio sound does.

[00:03:52] Speaker 3: Descript. Editing made easy. Suspiciously easy. Please do not eat Descript. Descript is video editing software. Descript is not part of a balanced breakfast. Hot dogs not included.