How a Guest Content Kit Lands More Podcast Guests (Full Transcript)

[00:00:00] Speaker 1: One of the things we encourage our users to do, and we do this ourselves, this is a real example, people ask our company to have guests all the time, like our CEO. And one of the things that smart creators do, and Descript can pretty much do it for you, is come up with a content plan for them and say, hey, besides coming on my show, recording, meeting me, talking, that's all great. We'll give you a guest content kit. Here's a screenshot of a real one that we got, where we have the transcript with time stamps on it. We have some clips pre-made, probably formatted 9 by 16 or vertical video. We have some thumbnails and we have some ideas for you to post to your own personal channel. And then we kind of format that out and schedule it. If you want to see your acceptance rate of inviting guests on your show go up in the first message you send, say, here's what I'll give you within a few days or a week of the recording. Here's a content kit. And then you can use Descript to repurpose all of those things.