How AI Turns RevOps Insights Into Real-Time Action (Full Transcript)

[00:00:00] Speaker 1: RevOps traditionally has been spending an awful lot of time looking backward, rear view mirror, reporting on what already happened. But growth, meanwhile, is happening in real time. Our shift as organizations across technical teams is really to look and say, how do we move from passive intelligence to more active orchestration? With AI, we can move from analyzing that data to taking action, turning that insight into real-time decisions that drive predictable growth. It's a means of changing your mindset from what happened into what should I do right now? I've got information to do something right now. Let's take action and get that next win. And this is exactly why we built Zoom Revenue Accelerator, to turn every single conversation that we have into action. ZRA is an intelligence layer that transforms talk into results, giving RevOps automatic accuracy, smarter coaching, and real-time insight into customer needs, all driving consistent, predictable growth. It's a huge opportunity to really understand the customer and use it to your advantage for scale. Well, what does that optimization really look like? It starts with automatic CRM accuracy. And some of the things you'll see here listed on the slide, with AI summaries and sync notes and drafting emails that keep data clean and current. We surface friction in the sales cycle by exposing those bottlenecks in real conversations. We link rep action to outcomes to reveal what is driving true conversion. And we turn conversational data into forecasting power, connecting what's said on calls directly to pipeline movement.