How Editing Efficiency Enables Smarter Social Posting (Full Transcript)

[00:00:00] Speaker 1: In the beginning, I did post like once every day, but that was a grind because I would film, find what's new at Costco, go home and edit for the rest of the day. And then it's like the sun is gone, like what is going on? So that was a huge drag for me. But these days, because my editing has gotten more efficient, I can do everything the same day and I can take the weekends off, which is really nice. I can spend more time with my kids. As for content across the board, I post the same content, but I might tweak the first text hook that you might see. TikTok tends to be younger, so I do something more flashy like this is a hack. On Instagram, I might say this is a recipe.