How LangLion Builds Trust Through Webinars (Full Transcript)

[00:00:00] Speaker 1: Since we started using automatic click-meeting reminders, the number of participants has really increased. Currently, there are about 40-50% active participants in the webinars. Hi, I'm Michał Szymański. I mainly do marketing at LangLion.

[00:00:13] Speaker 2: My name is Ania Ćwiklińska. I'm the Head of Growth at LangLion. LangLion's mission is to automate work in language schools.

[00:00:21] Speaker 1: In addition, we want to educate the owners, above all, so that this business works properly.

[00:00:25] Speaker 2: We operate on a very niche market of language schools. Nevertheless, with each webinar, we manage to break through the ceiling and have more and more entries.

[00:00:34] Speaker 1: Webinars help us show the human face of the product, that there is actually a person behind this product, and thanks to this, we build a brand, but also trust and credibility.

[00:00:40] Speaker 2: In addition to working in the Polish market, we also work abroad, including in Spain, where we also regularly organize webinars. And they help us build a strong brand, an expert brand on the local market.

[00:00:55] Speaker 1: The latest feature we use in ClickMeeting are certificates. It came naturally from the needs of our clients. An interesting option at the registration level is the ability to ask questions to the people who will conduct the webinar. Thanks to this, we can prepare a webinar that will actually answer users' questions. Our role does not end at the webinar or at ClickMeeting. We always send a package of materials afterwards. This is, of course, a recording that we can send thanks to ClickMeeting. In addition, we send our e-books, blogs. We recommend ClickMeeting to people who want to start their adventure with webinars and online events. But it works not only effectively in marketing, but it can also be a great part of the product.