How Smarter Tools Scaled Video Repurposing (Full Transcript)

[00:00:00] Speaker 1: we'd have, you know, a YouTube video do 100,000 views and then a series of clips from that video would do over a million views. Clearly, something is working and we're hardly even scratching the surface. We just have basically two editors managing this process. What could this be? Yeah, one, if we hire more editors, which we always will, but two, if we can actually fix the holes in the system where our editors could really only watch and clip so much in a week and what they had time to sit down and physically be able to see. We could hire more editors, but it didn't fix the holes in the process. That's when we started seeing, okay, these tools are getting better. Like Pat mentioned, how can we actually give these editors back 20 hours of their week? Like, what would that look like if someone could have time to go and actually find new formats or just produce more content and output? That overall was just really exciting for us. And I think once we saw the numbers prove that this repurposing strategy could work, that's when we really doubled down and started building.