How to Repurpose Webinars into LinkedIn Content (Full Transcript)

Film long-form talks, cut them into short clips with simple tools, and drip-post them on LinkedIn to grow a following and drive business.

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[00:00:00] Speaker 1: What are the tools that companies should be using to get that content out there on LinkedIn to grow their business and create a following?

[00:00:07] Speaker 2: So I love to tell people that they should be smart and reuse content. If you are doing a speaking engagement or even just a webinar, film that content and then use a super easy editing tool to break it down into little clips and then drip those clips out on LinkedIn or on other platforms over the course of a few days. There's so many tools that people can use to make video editing way easier.

Summary

The speakers discuss how companies can grow a LinkedIn following by repurposing existing long-form content (speaking engagements or webinars). The recommendation is to film these sessions, use simple video-editing tools to cut them into short clips, and then schedule (“drip”) the clips out on LinkedIn and other platforms over several days.

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Title

Repurpose long-form video into LinkedIn clips

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Keywords

LinkedIn marketing Remove

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content repurposing Remove

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webinars

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speaking engagements Remove

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video editing Remove

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short-form clips Remove

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content distribution Remove

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social media scheduling Remove

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B2B growth Remove

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audience building Remove

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Key Takeaways

Record webinars and speaking engagements to create reusable content.
Use simple editing tools to slice long videos into multiple short clips.
Post short clips over several days to maintain consistent visibility on LinkedIn.
Repurposing reduces effort while increasing content volume and reach.
The same clip strategy can be applied across multiple platforms, not just LinkedIn.

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Sentiments

Positive: The tone is encouraging and solution-oriented, emphasizing easy, practical tactics and the availability of tools to simplify video editing and distribution.

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