How to Repurpose Webinars into LinkedIn Content (Full Transcript)
[00:00:00] Speaker 1: What are the tools that companies should be using to get that content out there on LinkedIn to grow their business and create a following?
[00:00:07] Speaker 2: So I love to tell people that they should be smart and reuse content. If you are doing a speaking engagement or even just a webinar, film that content and then use a super easy editing tool to break it down into little clips and then drip those clips out on LinkedIn or on other platforms over the course of a few days. There's so many tools that people can use to make video editing way easier.
- Record webinars and speaking engagements to create reusable content.
- Use simple editing tools to slice long videos into multiple short clips.
- Post short clips over several days to maintain consistent visibility on LinkedIn.
- Repurposing reduces effort while increasing content volume and reach.
- The same clip strategy can be applied across multiple platforms, not just LinkedIn.