How Traffic Drives 42% of Leads with Webinars (Full Transcript)

[00:00:00] Speaker 1: The most important result that I'm most happy about is that 42% of all our marketing products come from webinars. My name is Magdalena Sowczak and for two years I have been the leader of the Traffic marketing team. Traffic is a Polish ATS system that supports companies in conducting recruitment processes. ClickMeeting is a basic tool in the activities of the marketing team, but not only, because at the moment webinars are also used by our sales team representatives, as well as our Customer Success team for contact with customers. I really appreciate the fact that the tools are so intuitive that other departments do not need our technical support, but are able to operate on their own and create their own events. The most important result that I'm most happy about is that 42% of all our marketing products come from webinars. But something that I can still highly praise is the high frequency of people registered for our online events, because thanks to the ClickMeeting analytics, we know that it is about 40-50% for almost every event. We actually have three most common types of webinars, educational, which I have already mentioned, but also typical product activities, where we show our leaders how our tools work. And the third option is webinars that our Customer Success team conducts, typically for customers who are either involved in some upsell activities, or showing a new feature in the product, or simply better impressing customers. We really care about live events, not the ones recorded earlier. We really like to have contact with our audience, talk to them in the chat. We are also happy to use the survey option, which we can use during an online meeting. It is, above all, a nice way to stir up the audience and activate them, but also then very valuable data for us to analyze. Would I recommend ClickMeeting? Yes, definitely, with a clear conscience. I have already mentioned that it is the core of our marketing activities, and if someone is looking for a tool that will support them in conducting webinar activities, we definitely recommend it.