How Traffid Generates 42% of MQLs with Webinars (Full Transcript)

[00:00:00] Speaker 1: 42% of all our MQLs come from ClickMeeting webinars that we run. It's by far our top performing channel. So I'm Mick Griffin, I'm Chief Growth Officer at Traffid. We are a software that helps businesses recruit their new employees. We've been doing webinars now for the last three years at Traffid. Our target audience, which are HR professionals and hiring managers, are just so hungry for new education, new materials, new knowledge. Webinars were a natural choice to kind of deliver this new education to them. We have people who want to get the knowledge, but also we have really engaging chats in the webinars between our attendees. We really want them to talk to each other as well. Now, the great thing is, which is lucky for me, webinars are performing fantastically at Traffid. 42% of all our MQLs come from ClickMeeting webinars that we run. It's by far our top performing channel. We like to play the long game. A part of that is building trust before people want to buy so that when they are ready to buy, Traffid is the first brand they think about and webinars is the point of the arrow in terms of how we plan to do that. We've been running over 150 webinars with ClickMeeting over the last three years and no doubt that's gonna keep going. We also take a huge value from it in sales. This is our tool for nurturing our leads. We have to get them to the point where they're ready to spend money with us. And our sales team are not only helping us run webinars, but they're active in the chat, they're looking at the attendee list after. It's a vital part of our sales process and we see that it's spreading further. HR is now looking if they can use ClickMeeting. So it's really throwing throughout the organization the value that it brings. It's not only the fact that the tool runs smoothly, but the team have always been there helping us, educating us on what's coming next in this kind of field. And I recommend it every time to anyone that's looking for a webinar provider. Thank you.