How Wolf & Badger Uses Slack to Scale Retail Ops (Full Transcript)

Wolf & Badger uses Slack for instant store-to-HQ communication, AI Summaries to resolve shipping issues fast, and Canvas to align projects as it scales.
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[00:00:00] Speaker 1: At Wolf & Badger, we sell the best independent, ethical, sustainable, beautifully produced fashion and design labels available anywhere in the world. It's important to us and it's important to our customers that by shopping on Wolf & Badger that you have a really cohesive and clear and relevant shopping experience and that's really where Slack helps us.

[00:00:19] Speaker 2: Wolf & Badger are primarily online, but we have three stores in London, New York and LA. It's really important for the store team to get instant communication. If there's any question over the pricing and they need to verify that with the community team, it's really important that we do that as quickly as possible so that the customer can check out, leave the store happy and the brand have made a sale.

[00:00:41] Speaker 3: As an e-commerce business, sometimes we have shipping emergencies, we'll have strikes, there will be any number of issues that really affect our careers. With AI Summaries in Slack, I'm able to jump into issues quicker and really effectively troubleshoot things from there. I can condense all that information down just to the key points that really I need to focus on and then we can smooth everything out immediately.

[00:01:04] Speaker 4: Slack has allowed us to punch way above our weight when it comes to kicking off a project. Canvas documents get everybody on the same page. They contain the objectives and specific roadmap and prioritisation items. It's a huge time saver for me.

[00:01:17] Speaker 1: We're forecasting a tenfold growth in sales over the next three to five years. It's important that we continue to provide a great experience to our customers. I really can't think how else we would do it without Slack.

[00:01:28] Speaker 3: If we just dropped Slack tomorrow and we didn't use it, it would be chaos.

[00:01:32] Speaker 4: We couldn't do our jobs without it, really, so please don't take it away.

ai AI Insights
Arow Summary
Wolf & Badger, an online-first retailer with stores in London, New York, and LA, uses Slack to maintain a cohesive customer shopping experience through fast cross-team communication. Store teams quickly verify pricing with community teams to complete sales, while e-commerce operations handle shipping disruptions more effectively using Slack AI Summaries to distill key points and speed troubleshooting. Slack Canvas helps align teams on project objectives, roadmaps, and priorities, saving time and enabling the company to scale. Leadership expects significant sales growth and views Slack as essential to avoiding operational chaos.
Arow Title
Wolf & Badger relies on Slack to scale customer experience
Arow Keywords
Wolf & Badger Remove
Slack Remove
retail Remove
e-commerce Remove
customer experience Remove
instant communication Remove
pricing verification Remove
shipping emergencies Remove
AI Summaries Remove
Slack Canvas Remove
project kickoff Remove
roadmap Remove
prioritisation Remove
store operations Remove
scaling growth Remove
ethical sustainable fashion Remove
Arow Key Takeaways
  • Slack enables rapid cross-team communication that supports in-store checkout and customer satisfaction.
  • AI Summaries help teams quickly understand long threads and troubleshoot operational disruptions like shipping strikes.
  • Slack Canvas aligns stakeholders on objectives, roadmaps, and priorities, accelerating project kickoff.
  • Wolf & Badger views Slack as critical to scaling operations amid expected 10x sales growth.
  • Teams consider Slack indispensable for day-to-day work and operational continuity.
Arow Sentiments
Positive: Speakers emphasize Slack’s value as essential infrastructure: faster communication, quicker issue resolution, time savings, and confidence in scaling; they describe dropping Slack as 'chaos,' underscoring strong approval.
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