Jak promować webinary w ClickMeeting bez dodatkowych narzędzi (Full Transcript)

[00:00:00] Speaker 1: Good morning, hello, welcome. I see that people are already appearing in the room. Of course, traditionally, as in any case, please confirm whether we can be seen, whether we can be heard. Please let us know in the chat. Good morning, Mrs. Dekmaro, so we can probably be seen and heard. Hi, this is Paweł from ClickMeeting. You probably already know me, because we spent some time together. Just a moment ago, I was talking in the kitchen with my colleague Dominik, who is doing this course for us in terms of technology, and he told me that you are probably already a little tired of me, and this may not be a good news, taking into account the surprise that I have for you, which will probably be interesting for many of you, but you will have to wait a little longer for this surprise, and at the end of our event, I will tell you what we have prepared for you. Of course, we have prepared something that will help you run a business, develop, sell more through ClickMeeting. It's great that you can see and hear. Also, let us know where you are writing from. As you can see, I am back in our office, in our studio in Gdańsk. We will go straight to the presentation, summary, but first of all, I would like to thank you very much for the time we spent together. I hope that you have brought a lot of knowledge, a lot of practical skills that will help you make money. I also hope that this is not the end of our relationship, that you will use ClickMeeting, that you will develop. We will of course be very happy to support you in creating paid webinars, in creating free webinars, which will drive these paid webinars. So let's start with this organization. Now you should see the presentation. Oh, Mrs. Dagmara is from Sopot, which is next door. We were in Sopot yesterday, by the way, in our marketing department, and Sopot is developing beautifully. We will start with a short summary. Later, I will share with you additional materials that will allow you to gain even more knowledge, to systematize this knowledge. Although, for sure, some of you have already come to these materials, and we have one more small topic left, which I promised you in one of the last mailings. I promised that we would lean over it during this last webinar, i.e. additional promotion methods, and all these promotion methods will be 100% based on the possibilities that you get in ClickMeeting. Let's remember, we have learned to create various types of online events, including paid webinars, of course, because this is what our company is all about. But also free webinars that help promote paid webinars, for example, as part of our earnings machine. We have learned various types of tools that are available in the event room or in the account panel, which allow you to transfer knowledge, i.e. in fact create the content that you can monetize later. We will also learn to configure payments, configure ticket promotions, use the ticket system that is available as part of ClickMeeting, and allow you to effectively earn on your knowledge. We looked at various sales strategies, and of course, we based on the actions of our clients, leaders who earn the most on paid webinars on ClickMeeting. And we looked at the whole second block of our course, various ways to promote paid webinars. Patryk Głopot, who shared his knowledge on ClickMeeting, also helped us here. And as I mentioned, I have three more recommendations for you, i.e. materials that we have prepared for our clients, for people interested in earning on paid webinars. The first of them is a report that I have quoted many times during our lectures and which you probably already know quite well. This is a report on paid webinars in Poland. In Poland, we try to collect such information cyclically, and this is certainly an exceptional position in our market, but not only in our market, but also in such a global context. It is also quite an exceptional approach, because here we share real numbers, so you can see what is the real potential of your business, your activity, and how much experts in your industry are already earning. Here you have both a link and a code that you can scan. Of course, all this information will also be sent to you in the e-mail. And if you are interested in the promotion of paid events, then we have the whole e-book on this topic, where our ClickMeeting experts, i.e. my colleagues from the Marketing Department, share their methods, their knowledge, and their experiences in the promotion of events. Of course, we also show a little bit of our kitchen, how we do it in ClickMeeting. And because we know each other a little bit on these webinars, and we also actively use webinars in our marketing campaigns, in our educational and promotional activities, you will find a lot of professional knowledge here. And there is also a knowledge zone on our blog, i.e. such an online version of paid events academies, where you will find all these materials in one place. This is set up on our blog, and soon they will also include recordings of our academy there, so moving around this library of knowledge will be really easy. And at the end of this section, of course, what I have encouraged you to do throughout our entire academy, I know that many of you have already used this option, not only this one, but I know that some of you have also created your first paid webinars and even started making money on them. I am very happy about this. However, if anyone has not yet had their own ClickMeeting account, I warmly encourage you to create such an account. I remind you that now you have 30 days for tests, including testing paid events, so you can see how what we talked about during the academy looks in practice. And I think that, unfortunately, the holidays are coming to an end. It starts in September, so a serious business season begins, and it will be a great time to create your full-scale paid webinars. I also encourage you to share your opinions not only on the subject of the academy, but also to let us know how you are doing with these paid webinars. Maybe we will be able to help in something, or maybe you will just want to boast about the results you have achieved. We all keep our hearts warm. I would like to give you a big thumbs up for doing your best and for your knowledge to bring you as much profit as possible. One more important information. Thanks to ClickMeeting, you can earn not only by selling your knowledge, but you can also earn by promoting ClickMeeting, by sharing it with others. If you have your own community, a group of people focused on your expert activities, then it certainly has a huge potential to help you earn money. The ClickMeeting Partner Program is a great additional source of income. As you can see here, you can earn up to PLN 5,000 on one recommended account. The conditions of this program are really very useful for our partners. You will find more information on our website, which is indicated here. And now let's move on to the last meritorious block. ClickMeeting is one of the most popular tools in our academy. I think you will find a lot of ways here that will allow you to effectively promote your paid and free events without the use of additional tools. I have already talked about some of them in some way during the academy, but it is worth taking a closer look at them. It is also worth taking a closer look at the wider marketing potential of certain tools that are available in ClickMeeting, and perhaps not everyone is aware of the fact that they have a really, really great potential. First of all, it is landing pages. And as part of your ClickMeeting account, no matter what plan you choose, you have several landing pages at your disposal, which actually correspond to various areas of your activity, various stages of your life. The first one that will certainly interest you the most is the sales page, i.e. this sales landing page, which, by the way, often decides whether someone will decide to buy your digital product in this case, whether they will decide to buy a ticket for the webinar. As you have probably noticed, when we configured the first paid event, this landing page is configured at the stage of creating the event. And basically, if you don't do anything, there will be some predefined modules there, including, of course, the most important thing, i.e. this module that allows you to buy a ticket, where the buyer must indicate their name, address, email and, of course, click the Call to Action button, which will allow you to buy. There is also an indicated price, but that's absolutely not all. This is actually just the beginning, because, as you can see here on the right side, you have the opportunity to add many sections, which will allow you to basically, in a very simple way, absolutely without any skills, create a fully functional landing page based on various sections, which will allow you to increase credibility, emphasize to you why your offer is so useful. And these sections, yes, we have basic text sections, which offer a lot of editing possibilities. You can set headlines, use formatting, point out, and so on. And of course, there is also the possibility to edit, point out, bold, tilt the text. What is always available in such standard CMS systems. You also have ClickMeeting available as part of this text module. In addition, there is a field related to the event agenda, which is also basically a standard point of each such landing page related to online events. Here you have it already coded in an aesthetically prepared way. All you have to do is complete it. Of course, there is a bio with your photo and information about the event. You must not forget about it. You can also add photos as part of these text fields. And you can add, for example, recordings from YouTube, which will additionally increase the attractiveness of this landing page. Here, a really huge advantage is that you don't have to know how to program anything. You don't have to get used to some CMS system. Because everything works basically drag and drop and completions. Quite an aesthetic landing page. You can click on it within a few minutes. And of course, it is also branded in the way you want it to look. Here I refer you to this lesson in which we discussed the principle of personalization, the possibility of personalizing the appearance of your events, your event room, and just all sorts of other things. You have an impact on really many elements of such a landing. And what should a landing contain from a marketing point of view? Such basic issues, of course, are a simple purchase form and a CTA. And you have it in the package. You don't have to edit it, because it is simply built within this purchase system offered by ClickMeeting. In addition, don't forget about clear headlines. ClickMeeting offers clear headlines, so it is worth using these formatting options that are available in the editor. You can mark there different levels of headlines K2, H3, H4. And thanks to that, you can place there several different theme sections so that it is transparent. From the user's point of view, it allows him to define very quickly actually what benefit you offer him. Here you count actually a description of specific features and what the participant will gain thanks to participating in your webinar. Show what problems you solve, what skills he will gain, or that he will simply gain access to your expert know-how. Agenda and information about the host. These are the two sections that are separate modules within our mini CMS. And you just need to drag them, complete, insert your photo and it will look very nice. Price. It is also displayed in the first module of the landing page. Clear offer. And building elements. Trustworthiness is also worth adding. I remind you that here you also have the ability to insert graphics into this text module, so you can place, for example, company logos that use your offer or some graphics that will attract this landing page visually. So don't worry, when you configure the event, to spend a little time on formatting this sales landing, so that it is as meritorious as possible, but also transparent and simply encouraging to make a purchase. And this is just very important information. You don't need additional tools. You don't have to buy a system that will allow you to set up a landing, because you get everything as part of ClickMeeting. But in fact, this is just one of many landings that you have at your disposal within your account. The second one, which you can also prepare at the stage of creating an event, is the waiting room. And this is also important information, that both the waiting room and the sales landing can be edited later, somewhere at the later stages of sales. So if you decide, for example, that they need some optimization, nothing is an obstacle for you. And the waiting room, in fact, probably some 16 minutes ago they were in the waiting room themselves, so I don't have to tell you what this place is. This is the page on which the participants wait for the organizer, the presenter to click on the start event button. And of course, there are such introductory elements in this waiting room as standard. You can put there, for example, a presentation or some additional materials. You can put a recording from YouTube there. Perhaps such a recording, which will slightly relax the atmosphere and allow you to expect in a pleasant atmosphere. But nothing is an obstacle to put there also some segment that increases sales, some support for upselling, and maybe sales of your next events. Well, I made an example here by inserting text fields, and here I only inserted a button written in HTML. ChatGPT or any other tool, if you want, you can use it. It will write you such a button. It allows you to display it nicely in terms of graphic, visual and, for example, here we redirect to the purchase of another training with a 15% discount for participants. People are waiting for logging in to your webinar. They will probably be happy to check what else you have in the offer. So later, of course, during the event itself, you can overcome it through Call to Action. Later, after the event is over, you can use automatic redirecting to your sales landing and follow-up emails that will link your additional content and sales landing pages. This is also possible and you can overcome your offer. So it's worth working on it because, you know, the more contact points, the more exposure to your offer, the more chance that the user will take advantage of this opportunity, especially if it is already a loyal customer who takes part in many of your events. He knows that it's just worth it and if you get a great offer, why not take advantage of it? In terms of the edition, it looks the same as the edition of this purchase landing. Basically, it looks very similar to the edition of this largest landing, which will fill such a central position in the whole system, i.e. the profile page. In contrast to the waiting room and the sales page, which are assigned to a specific event, the profile page, in fact, is the main webinar activity. Of course, you decide what will be found on it and a lot of things can also be automated, which will be discussed in a moment, but a very, very important issue is that this page is indexed in Google. It is often the case that our clients, who, of course, have their own websites and social media services, increase this exposure in organic results, help their SEO activities through the ClickMeeting profile page, which is available as an additional search result, often directing to their activities. The basic function of this page is, of course, directing to your events, as you can see here on the example of our webinar page. Events are grouped there due to various formats. You will find there webinars for demand, you will find automatic webinars or live webinars, which are just ahead of us. You can find there and accumulate recordings of your webinars. It really depends on you what is on this page. Of course, you can also promote your upcoming paid events in this way. There are many ways to edit this page. It all looks very similar to the two previous cases. Here we have recommendations from Mateusz, our SEO expert. He pointed out that it is best if there are at least 2,500 signs with spaces on this page in this text block and at least three H2 headlines. Of course, you can expand this content even more, create multilevel headlines. However, it is worth considering keywords there. To determine these words, you can even use free tools such as Keyword Planner, which is free and available on our website. Of course, these words should be used in a natural way, with the appropriate intensity and density on your profile page. It can be really attractive, additional and, most importantly, a free source to reach your expert webinars on a specific topic and show your brand even more on the Internet. Another benefit is that you can set the page according to this initial configuration when you complete the initial fields, when you complete the description. Of course, you can also add graphics there. It is quite obvious that you will surely put your logo there, set the brand color, so as to maintain visual consistency at various levels. Then this page is basically the same, because you can set in the automation settings the date of the event, i.e. a certain type of event message, so that every person who reaches this profile page will be able to go to the form for, for example, registration for a free webinar or to the paid webinar purchase form and you can also automate, as you can see on this second screen, the recording of the webinar on the profile page, so you can really create a very comprehensive recording of any event that will just sit automatically. Consider whether you want to use such options, and right next to the events settings you will also find automatic uploading of this event on YouTube or Dropbox, so you can also take care of visibility on other platforms or very convenient distribution of this content obtained as part of the recording of the event. And this can also be automated by selecting the appropriate button. And when it comes to online landing pages configured through ClickMeeting, that's it, but this is not the end of the marketing possibilities of your account, because a very interesting solution that we have already mentioned, but it is worth to remind yourself is redirecting participants to a specific page after the webinar is finished. As a standard, after the webinar is finished, there is a field with a mini survey where you can mark whether the webinar was liked, how many stars it has and express it as a comment, but in the follow-up action section you can also set automatic redirecting to any page. And nothing is an obstacle for this page to be, for example, to the next paid event such as this landing page configured as a ClickMeeting. Of course, if you have some of your own websites and there you present your offer for selling online events or other digital products or non-digital products, you can also place this link. As you can see, it is very simple, you just need to mark the second option that is worth considering. There are automatic invitations to the next event. People who take part in your webinar will be automatically invited to the next one. And as you can see, here you also have the opportunity to invite these people to a specific event that has already been created within your account panel. So it simplifies the segmentation of the audience both for paid and non-paid content to buy tickets for the next events. And these are very interesting options that you already have within ClickMeeting. That is why I often mention that webinar marketing is a bit of a machine that runs on its own, because you often don't need any advertising based on retargeting because you can retarget within the webinar system of your participants. And that is why it is so important to take advantage of the previous events. And the last issue you probably already know because I have repeatedly noticed the issue of automation of communication, that ClickMeeting is not only webinars but also a quite efficient email system. And you can use various types of fields, you can send additional materials through these emails. Of course, these are on the one hand, the preceding emails, for example, emails with an invitation to the next event. Here, what is important, you don't need an additional account in such email marketing tools to send a message to the participants of your webinars, they will help you to sell further after the end of the event. And maybe not only sell, but also simply build a relationship, build long-term contacts with your recipients, which in the end always finds the transition to sales results. And from these marketing options at the end I left one important reminder, because this is such a level of marketing, which is quite often forgotten, but here the potential of webinars is really huge. It's about multistreaming. I remind you that we have a function here, which is probably really, when it comes to the market, the platform for online events is unique, because as part of the multistreaming addition you can send at the same time on five different streaming platforms, so the list of these platforms is unlimited. We have nine predefined most popular platforms, but for people who have even wider needs and, for example, using more niche social platforms, here we can also offer the possibility of such a presentation customarily, so it is an addition that is definitely worth considering if you are interested in some brand exposition, recognition, authority, thanks to this you can actually reach millions of people around the world. You will not only submit as part of the webinar platform, but you will also submit on many different social media services at the same time, which will greatly increase the recognition of your brand, and I remind you that here as part of this basic ClickMeeting package we give the possibility of streaming on one platform, so even without an addition you will be able to operate on a wider scale and reach a larger number of people. And this part is already behind us, so actually now I should say that the Summer Academy of paid ClickMeeting webinars is also behind us. Once again, thank you very much. I would also like to thank Dominik, who was responsible for the implementation layer, and the entire ClickMeeting team, who also supported us. I hope that this Academy has brought you a lot of knowledge. And now it's time for a bonus. Here you can see of course a bonus slide, and I will also turn on a call to action, because for Academy participants, who are also ClickMeeting clients, regardless of whether they were with them before the Academy started, or after they started learning in our Summer Academy, we have prepared a special offer, of course, completely free of charge. Namely, practical workshops in a small group, which I will run, but it will not necessarily be only me, because the idea is that after clicking on the button to register, or by scanning the QR code, you can just leave us your e-mail address. We will see, in fact, what groups will apply. I will ask you later via e-mail, we will create a survey of questions regarding what you expect, what you would like to hear, what additional questions you may have. And depending on the profile of these questions, I will select experts from our ClickMeeting team, who will be able to help you most competently. In fact, we will try to answer your questions, regardless of whether they will be more technical, whether they will relate to the platform, to the way of conducting events, or whether they will be, for example, more business-related. We will gladly help you and we will meet at such typical workshops, where we will already work face to face, if you, of course, feel like it. Now, of course, I will answer the questions in the Q&A session, but if you have such questions that you would like to work directly with us, then I warmly encourage you to leave a contact. Later, we will just talk about when it will be convenient for us to meet. We will collect a team of people who will be able to help you as best as possible and we will make exclusive workshops that will honor this academy. And in terms of certificates, because probably some people will watch the recording of this webinar, you will automatically get certificates generated by ClickMeeting. Thanks to this, you will also see what this option looks like. However, I remind you that these certificates will also show the data you submitted to the registration website. And now four people clicked on the button. All the people who signed up will receive an e-mail from me later and we will make an appointment. It will be in September. I remind you, regardless of what questions you have, technical or business, I encourage you to click. This is an additional option. Of course, it is completely free for ClickMeeting clients. And let's move on to Q&A. Mrs. Marta. Yes, they will be. I prepared a playlist because we recently sent one participant who had problems with receiving e-mails. There is already a non-public playlist created on YouTube. I will ask Dominika to publish it. And in such an e-mail summarizing the academy, I will send all these playlists where there will be all the recordings. And I think that it will also be placed on our blog academy. And there, in addition to these recordings, you will also find additional materials. They are already there, such as tutorials, PDF files, reports that can help you create more effective paid events. Next question. Is there a guide prepared? Basically, we have a guide just like the one I showed at the very beginning about paid promotion webinars. And it, for example, ends with a checklist that shows how, step by step, you can plan the entire promotion of a paid webinar, taking into account various aspects of this promotion, various promotional techniques and various communication channels. So, Mrs. Dagmar, I also encourage you to look at that guide. And we also have a lot of materials showing how to create a webinar, step by step. It seems to me that in the email I will send to you, there will also be this type of material that will show you in an even more organized way how to do it from the beginning to the end. Here, Mrs. Marta, once again, regarding the whether there will be available recordings, of course there will be. Mrs. Sylwia was also interested in answering this question. Can I get these lists? Mrs. Dagmar, is it about the checklist? Yes, I will send it in this email. I hope that at most on Monday everyone will be registered for the Summer Academy of Paid Webinars. I will try to collect all the materials there, including maybe I will prepare such a special checklist that Mrs. Dagmar asks for, so that it contains on the one hand technical issues of paid webinar organization, and on the other hand promotional issues. Yes, and I also encourage you to look at our Knowledge Base. We have several sources of knowledge from which you can use it. On the one hand, it is Knowledge Base, where it is described a little more technically, with a picture of all the functions, how to use ClickMeeting. On the other hand, there is our blog, where besides such technical and product issues you will also find a lot of business information, inspiration for how to act. And of course there is our YouTube channel, where on the one hand we have great video tutorials showing how to use different functions, how to use ClickMeeting, and on the other hand webinars, also webinars with external experts, experts dealing with very different disciplines of creating online events, as well as their promotion. So I encourage you to take a look at the YouTube channel ClickMeeting and best of all click subscribe, then you will be up to date with all the materials, with all the information that we will share with you. I would also like to say that we did not say the last word, on the contrary, because now we are intensifying the webinar activity, as you are probably entering your hot sales and event period now. The same is also with us, because it seems that from September we will be practically every week to provide you with various content that will help you in very different aspects of your business. I would also like to say that there will be one very marketing webinar with Łukasz Kosuniak about lead generation and how you can use webinars on ClickMeeting to generate leads. Our marketing director will also take a closer look at the potential of webinars in this type of marketing activities, so I warmly encourage you to take part in this webinar and of course you will receive invitations for them and it will be fully free knowledge that will allow you to work even more effectively. Ms. Sylwia, thank you very much. I am glad that we managed to bring you this knowledge and that you use it. And as for the certificate, you will receive automatically generated certificates. This is also important information. We have recently improved these functions. You can now, among other things, enter the topic range during an event, during a specific training. This is important for the educational sector. The number of points, for example, which is also important in some industries, or the number of hours and the number of hours will be described there. There will be your data, so you will receive an email soon. I suspect that it will happen automatically after the end. Such a certificate and I warmly encourage you to share this certificate in social media, for example. Be sure to let us know how you liked the Academy. You can write a review. If you do it, for example, on LinkedIn, I encourage you to sign it. After finishing this event, of course, on this summary form, let us know what you liked, what you didn't like, what we should improve. Who knows, maybe we will have another edition of such academies. It would be very nice if you, in such editions, would play the role of ambassadors and we could show to your other followers that the participants of the Academy, the participants of the first Academy of Paid Webinars, achieved great business results and really turned this knowledge into real business benefits. I don't think there are any more questions. If anyone has a question, please. Ms. Karolina, thank you. Thank you for appreciating the initiative. I hope that I will see as many of you as possible. I invite you to all the next webinars. I also invite you to the workshops that I mentioned. If someone did not manage to sign up during the event, nothing happened. I will also send this link by e-mail. Get ready that there will be a lot of links in this e-mail, but I would like to include everything that is most important and also leave as many opportunities as possible. You will definitely have the opportunity to sign up for these practical workshops. Ms. Ania, thank you very much for such a valuable meeting. I am very happy that I hear it. If you have more specific questions about your activities and you don't want to ask them in a public Q&A mode, please contact me and I will be happy to answer them. We will see each other in September. Just keep in touch. I will ask you questions about what you would like to hear. We will gather a team of experts who will be able to answer your questions professionally. Thank you very much. It is very nice for me to read your comments on the chat. I am also happy that you like ClickMeeting. We do our best to make you like ClickMeeting even more. Thank you for your presence. Maybe I will close the presentation mode to say goodbye to you directly, as you have seen me during most of the lectures of our Academy. Thank you very much. I keep my fingers crossed for your webinar activity. Remember that if you have any doubts, questions about anything, we will be able to help you, especially in this area of paid webinars. We are at your disposal. Every now and then we will also carry out such workshops, paid webinars, so I hope to see you with most of you. Take care and we keep our fingers crossed for your webinar success. Bye.