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LinkedIn Insider’s Video Frequency Recommendation (Full Transcript)

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A LinkedIn creator team member shares why video matters and suggests filming daily and posting a few times weekly to build consistent growth.
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[00:00:00] Speaker 1: As someone on the inside at LinkedIn, what would your recommendation be about how frequently to create video?

[00:00:05] Speaker 2: So I've been at LinkedIn for 13 years, and I work with our creator product team. We are really trying to get people to use video as a part of their content mix. And we see that people who share video on LinkedIn grow their followers three times faster on average. So video is super important for us. We do know that it takes work. So my thing is just getting a consistent habit. I try to film every day and then post at least a few times a week. But I think make video every day is a great aspiration.

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Arow Summary
A LinkedIn creator product team member recommends incorporating video into your content mix because video posters grow followers about three times faster on average. Since video takes effort, the key is building a consistent habit: aim to film daily and post a few times per week, with daily creation as an aspirational goal.
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Arow Title
How often to create and post video on LinkedIn
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Arow Keywords
LinkedIn Remove
video content Remove
creator Remove
content mix Remove
consistency Remove
posting frequency Remove
follower growth Remove
habits Remove
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Arow Key Takeaways
  • Posting video on LinkedIn is associated with ~3x faster follower growth on average.
  • Consistency matters more than perfection; build a sustainable habit.
  • A practical cadence: film every day if possible, and post video a few times per week.
  • Treat daily video creation as an aspirational goal to keep momentum.
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Arow Sentiments
Positive: Encouraging, motivational tone emphasizing opportunity and growth while acknowledging the effort required.
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