Por que webinars são a “ponta da lança” no marketing (Full Transcript)

[00:00:00] Speaker 1: What we don't like to do, we don't like to play where everyone else is playing. We don't like to bid high for keywords and be only at the point where someone is trying to purchase a tool. We like to play the long game. And part of that is building trust before people want to buy. And Webinars is perfect for that. That's why I said a big part of our audience is juniors recruiters, junior HR people. We build trust with them over time so that when they are ready to buy, Trafid is the first brand they think about and Webinars is the point of the arrow in terms of how we plan to do that.