Quantum Phones: A Case Study in Business Growth and Strategic Expansion (Full Transcript)

Speaker 1: Business Management Video Case Study Enhance your learning with engaging audiovisuals Background Information This case study is about Quantum Phones, a premium smartphone manufacturer, is headquartered in Hong Kong. Originally founded as a partnership between Henry and David, Quantum Phones quickly gained traction in the market. Due to its success, the partners converted the business into a private limited company in 2020, with Henry and David holding the majority of the shares. Students, pause this video and answer the following question. List two features of a private limited company. Let us continue. In the early stages, Quantum Phones focused on just two smartphone models and operated with a small team of 20 employees in its manufacturing and marketing divisions. To streamline operations, the partners outsourced the accounting and human resource functions. By 2022, Quantum Phones had achieved significant market success, prompting the company to expand its product lineup by introducing three additional smartphone models. This internal growth also led to the hiring of more employees in manufacturing and the creation of an in-house research and development, R&D department. Students, pause this video and answer the following question. With reference to Quantum Phones, explain what is an internal growth. Let us move on. In the second quarter of 2022, QP made a strategic acquisition of Mobitech, a company specializing in software development and maintenance services for e-commerce firms. This acquisition provided a substantial boost to QP's market presence and enhanced its brand recognition. Later, in 2023, QP formed a partnership with Eurocell, a prominent player in several European markets. This partnership allowed QP to enter the European market with minimal legal hurdles, further expanding its global footprint. Students, pause this video and answer the following question. With reference to Quantum Phones, explain what is external growth. Today, QP operates three manufacturing units in Hong Kong, with a fourth under construction in Singapore, set to begin production in late 2024. Students, pause this video and answer the following question. Write a brief reflection on which type of growth you think is more beneficial for a business like Quantum Phones and why. Should you like this video, please share this and subscribe to our channel for more insightful videos on business management. Should you need a video on any specific topic, please let us know in the comments box. Happy learning.