Virtual Agents Bring Personalized Help to Retail Floors (Full Transcript)
[00:00:00] Speaker 1: So imagine this. I'm a customer in a retail location. I have a question about a product. There's a ZVA-powered kiosk right there on the floor, maybe in the aisle that I'm standing in. I walk up, ask my question, and get an answer on the spot. Or I can even get connected to the right associate or agent immediately if the virtual agent doesn't have the answer. I don't have to spend my time hunting for help or waiting around trying to solve that problem. And because it's connected to the same context layer as the rest of the system, the virtual agent has context around the customer. It's able to recall personalized details, like what colors they prefer. It can even recall prior purchase history to give them guidance on if that's the right product for them to buy. That's automated CX reaching a space it's never covered before.
- Retail kiosks powered by virtual agents can answer product questions immediately where customers shop.
- When automation cannot resolve an issue, the kiosk can connect the customer with the appropriate associate or agent.
- A shared context layer enables personalized support based on preferences, such as favored colors, and prior purchases.
- This approach reduces the need for customers to search for help or wait for assistance.
- Automated customer experience can extend beyond digital channels into physical retail locations.