Why Discreet Client Gifts Build Lasting Trust (Full Transcript)

[00:00:00] Speaker 1: They'll hire us before they get arrested or indicted, and we'll start preparing for maybe an eventual arraignment. So we'll do a psychosocial background and that type of thing. But one of the things we set out right at the beginning is a nice blanket in a box that says, Relax, we have you covered. Right. But we don't put our logo on it. It's just a blanket. And it's amazing how many people will say, Man, I love that blanket. Why didn't you put your logo on it? And I'll turn around. I'll say, Because you don't want to have to explain if this thing goes away, you don't want to have to explain to your friend why you have this law firm's logo on a blanket in your living room or bedroom. But you might still like the blanket. We're not going to put our logo on it. And we're just going to give a gift. People love it. And they remember us regardless of our logo on it or not.