Why First Bank Selected Zoom for Customer Experience (Full Transcript)
[00:00:00] Speaker 1: Now the fun question. We all know that brands have choices in making a decision on the new CX platform. What ultimately made you choose Zoom as the platform of choice?
[00:00:10] Speaker 2: Yeah, we had an existing relationship when I landed at First Bank. We had already integrated phones and in Zoom workplace. The platform was flexible, it was reliable, the service was great. We had a great relationship with the Zoom team. Zoom was relatively new to the CX space, but it was already competitive with some of the best products in the space. We really enjoyed the comprehensive solution, the ability to integrate AI, the ability to tie in really great third-party integrations like Journey to improve security. All that was awesome.
- An existing relationship and prior phone/Zoom Workplace integrations reduced adoption friction.
- Zoom’s flexibility, reliability, and customer service were central selection factors.
- Despite being newer to CX, Zoom was viewed as competitive with established market offerings.
- AI capabilities and third-party integrations, including Journey for security, strengthened the value proposition.