Why Legal Lead Scoring Works Better With Explanations (Full Transcript)

[00:00:00] Speaker 1: A lot of other companies out there that do lead scoring for various industries, you put data in and this box just spits out a score, right? Yeah. You don't really know what happened. In our learnings, when we were building this product, we learned that that's not what, like, that's not going to give lawyers the warm and fuzzy, you know? Yeah. So first of all, we decided to not give a score, we give more of a recommendation. The agents will give you like a plan, like, hey, you should chase this lead hard or you should refer this out or something like that, not necessarily a score. But then we give them a confidence level on that rating and we also give them all of the reasons why. We give them summaries as to the thinking behind why this determination was made and then we allow them to give feedback to help train it, like, hey, this is, I expected to see this but I got this and that really gives our customers that confidence and that comfort using it and I think that's a big part of figuring this all out.