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Seven Elements That Make Visual Stories Work (Full Transcript)

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A research-backed framework for visual storytelling: context, POV, goal, structure, key findings, humanization, and brevity.
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[00:00:00] Speaker 1: The foundation of visual storytelling is a clear narrative, what some people call storytelling. In the course, we teach seven elements that support a strong narrative. Context, point of view, a clear goal, structure, powerful key findings, humanization, and brevity. When these elements are in place, everything else flows more naturally. And this isn't just our opinion, it's based on research from multiple sources on effective communication.

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Arow Summary
The speaker explains that effective visual storytelling relies on a clear narrative supported by seven core elements: context, point of view, a clear goal, structure, powerful key findings, humanization, and brevity. With these elements in place, creating compelling communication becomes easier, and the approach is supported by research on effective communication.
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Arow Title
Seven Elements of Strong Visual Storytelling
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Arow Keywords
visual storytelling Remove
narrative Remove
context Remove
point of view Remove
goal Remove
structure Remove
key findings Remove
humanization Remove
brevity Remove
effective communication Remove
research-based communication Remove
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Arow Key Takeaways
  • A clear narrative is the foundation of visual storytelling.
  • Seven elements strengthen a narrative: context, point of view, goal, structure, key findings, humanization, and brevity.
  • When these elements are present, the rest of the storytelling process becomes more natural.
  • The framework is presented as research-backed rather than purely opinion.
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Arow Sentiments
Positive: The tone is confident and constructive, emphasizing a proven, research-backed framework for improving communication.
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