18 Strategic Social Media Content Ideas to Boost Engagement and Sales
Discover 18 powerful content ideas to attract your ideal audience, drive traffic, and generate leads. Organized into six buckets for maximum impact.
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18 Social Media Content Ideas for Better Engagement Tips and Strategies ConversionMinded.com
Added on 09/30/2024
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Speaker 1: Today, I've got not one, not two, not three, but 18 content ideas for social media. And these are strategically designed to help you attract the right audience, connect with your ideal customers, drive traffic, and generate leads in sales. And these are straight out of our content calendar system, which has two years of expanded content ideas, just like the ones I'm about to share with you. And the best part is there's nothing random about these ideas. This isn't one of those generic lists of content ideas that you have to sort through and try to figure out why you should be sharing this, why you should be sharing that, how it's really going to help you build your business. We have organized all of these content ideas into six buckets, and they're all designed to increase your engagement, build your following, and generate leads in sales. And today, I'm going to share three content ideas from each of those buckets, starting with the first bucket, Ask. This is your icebreaker content. This is where you're asking your audience questions. You're getting them to engage with you, interact with your posts. And the algorithms love this because it shows them that people love your content. And when they see that, they're just going to be more likely to show your content to more people. So that's why you want to be sharing from this bucket. Idea number one, what good habits have you been slacking on lately? Quick question for you guys, what good habits have you been slacking on lately? No judgments here. It happens. Maybe you've been procrastinating, making excuses, or just plain not doing what you should be doing. I hear you. I used to have a positive habit. You've let go. This week, I'm getting back to it. Let me know in the comments what you want to get back to. I'm here to cheer you on and help you do it. Idea number two, is it time to step out of your comfort zone? The last time I stepped out of my comfort zone was, describe what you did, how you felt, and a lesson you learned that stuck with you. Is it time to step out of your comfort zone again? Remember, if it doesn't scare you, you won't grow. What's one thing you know would change everything if you just did it? Idea number three, how is today different than one year ago today? Wow, I can't believe how fast time flies. Just last year, I was, describe what you were doing related to your niche. Now I'm, share what's changed and why you're grateful. Everything is possible when you put in the work. What's changed for you this year? That's content bucket number one, ask three questions for your audience. What good habits have you been slacking on lately? Is it time to step out of your comfort zone? How is today different than one year ago today? Bucket number two, is inspire. This is your motivational content, those inspirational quotes that we all need to build our confidence and keep going. This is another type of content that gets people commenting and liking your posts, which the algorithms love, and it's another signal that people like your content. So that's why you want to be sharing from bucket number two. Idea number four, you are limitless. Imagine no limitations on what you can be, have, or do, Brian Tracy. Don't wait for someone or something to hand your dream to you or give you permission. Instead, look in the mirror and give yourself permission. Ask yourself what it's going to take to be successful. When you have all the answers you need, you are limitless. Idea number five, do more things that make you forget to check your phone. Three reasons to forget your phone more often. One, you'll feel better when you're unplugged. Two, phones take you away from real life and your environment. Three, you'll create more connections with people and the outdoors, which we all need. When was the last time you completely forgot to look at your phone? Idea number six, good things come to those who work for it. No dream is too big or unattainable. No problem is too big to solve. You have the power. You're the only one stopping you from achieving your dreams. That means you have the potential. Whatever you want to create in your life, you can make it happen if you work for it. Just make sure you start soon. So that's bucket number two and your inspire posts. You are limitless. Do more things that make you forget to check your phone. Good things come to those who work for it. That leads us right to bucket number three, connect. This is content that builds your know, like, trust factor because you're relating to them as a real human being with flaws, your struggles, you're sharing your goals and your journey. So you're essentially warming people up to you and your business. Idea number seven, shout out to followers. Thank you for being here. We are X days, months, years, followers strong. Thank you for being here. Thanks for making the connection. I truly think it's wonderful that we can connect and grow and learn from each other and I hope that my feed can bring you a smile or some inspo as I share my life and journey or tips and stories with you. Idea number eight, when I realized I was an expert in my niche, what if I told you I never tried to be an expert in topic, just a good problem solver and because I love to learn everything I can about topic, it just so happens I've become pretty good at helping people achieve X outcome. The first time I realized that was when share how you discovered you were an expert. If you have any questions about topic, I'll be here. Idea number nine, how this flaw helped me become the title I am today. Most people don't know this about me, but I am secretly share a flaw or weakness you have and I used to hate that about myself, but you know what? I think that's been the secret to my success. Share why your flaws helped you get where you are today. What's your secret flaw that most people don't know about? If you need help turning it into a superpower, I'm here. That's bucket number three, connect and your personal content. Shout out to followers. Thank you for being here. When I realized I was an expert in my niche, how this flaw helped me become the title I am today. The next bucket is bucket number four and that's educate. This is teaching content. It's where you're helping your audience solve a problem or take a next step with something they're struggling with. And in the process, you're really sharing your expertise and becoming a go to resource in your niche, which is continuing to warm them up to your business and what you do. Idea number 10, a better way to achieve a specific result. Let's talk about topic. Many people believe the only way to achieve X outcome is to insert a common approach, but they're completely wrong. Here's why insert three reasons for years now. I've been getting the result they want by insert your unique strategy and guess what? You can to ask me about it in the comments. Idea number 11, three easy everyday habits to help you achieve X topic. We all want to achieve result, right? Well, here's the secret. You may just need to switch your daily habits. For me, these habits were crucial stepping stones to success. Insert three of your best habits to quote Aristotle, where what we repeatedly do excellence then is not an act, but a habit. Are you ready to switch up your daily routine? Idea number 12, what does it take to combat something they're struggling with? Sometimes the truth is hard to hear. Achieving goal doesn't happen by magic. It takes hard work and results don't happen overnight. They're a product of pushing yourself every single day. So what exactly does it take to do goal? Hint, it's all about your mindset. Insert three shifts they can make. Remember, I'm here to help you see it through. That's bucket four, educate and you're teaching content, a better way to achieve a specific outcome they want, three easy everyday habits to help you achieve niche topic. What does it take to combat something they don't want? That brings us right to bucket number five, which is convert. So this is your promotional content. By now you have loads of other posts, they're working hard to grow your account, build that relationship with your followers, even help them make some quick wins. And you definitely want to throw in promotional content in the mix so they know what you offer. A lot of times we assume people already know, but chances are they don't. So this type of content makes them aware of your products and services, what you have to offer and helps you generate those leads and sales. Idea number 13, here's how I can help and what that looks like. Do you have a plan for achieving X? You need a strategy fast, one that will help you get all the way to a huge milestone. How relieved would you feel knowing you had a step-by-step roadmap? In my program, you'll get explain your offer, what's included and what it will help them do. Link in bio to learn more. Idea number 14, share a customer testimonial. Nothing makes me happier than seeing messages like this from my amazing product or service named customers. Insert your testimonial, high five name. You made my day. P.S. Want to know how you can get results like this too? Head over to my website for more info. Idea number 15, three ways you can step out of your comfort zone and why you should. What if we all step out of our comfort zone and do something really different that could alter the way we approach niche topic? If you want to reach X goal, do this. If you want to reach Y goal, do this. If you want to achieve a really big outcome you provide, send me a DM. The best time to make your dreams come true is today. That's bucket number five, convert your promotional content. Here's how I help and what that looks like. A customer testimonial, three ways to step out of your comfort zone and why you should. That brings us to the last content bucket, number six, and that's evergreen. This is recurring content. What I mean by that is this is content you can share anytime. It's that content that's going to drive traffic to your website, your blog posts, your freebies, your videos. Plus you can share any weekly insights or those aha moments you have along the way, reintroduce yourself to your community, and essentially here what you're doing is staying connected to your audience. Idea number 16, a winner milestone you reached and how you did it. Woo, I did it. Been working hard on X and I'm finally starting to see results. Share your win. Time to check in on your niche topic goals. Are you powering through or have you been slipping lately? DM me if you need help getting the thing they want to achieve back on track. Idea number 17, your favorite tools and resources you use every day. There are so many tools out there to help with topic and it's super easy to feel overwhelmed so I thought I'd share my current must haves that I'm using all the time and recommending for my customers. Share three to five tools you use and why. What tools are you using every day? Remember, start slow. You don't need a gazillion tools, just the right ones. Idea number 18, introduce yourself to your community. I see some new faces around here so I thought I'd introduce myself. I am Name, your go-to title. My favorite thing about what I do is tell them why you love it. And my second favorite thing to do has nothing to do with work, it's something you love to do personally. Now, over to you, intro yourself in the comments. That's bucket number six, evergreen and your recurring content. A winner milestone you reached and how you did it. Share your favorite tools and resources. Introduce yourself to your community. Now, at this point in the video, I've shared 18 expanded content ideas with those caption templates and if there's anything you're taking away from this video, I hope you can see the strategy that's really baked into these ideas and each of those buckets. Not only are you growing your following and attracting your audience, but you're really taking people on a journey with you. First, we have content to attract your audience and build that engagement so you're asking them questions, you're getting them interacting with your content, which they love and the algorithms love too, then you're bringing them a little bit deeper. This is kind of middle of funnel. You're connecting with them, you're teaching them things that you've learned, showing your expertise, but more than that, you're relating to them as a human being with flaws and struggles similar to their own and you're sharing how you've overcome them and how you can help them. That way, you're warming people up to you and your business. Then you're taking them further on the journey with you and converting followers into leads and customers, but you're doing it in a completely natural, authentic way. It doesn't come across as salesy. You're just comfortable and relaxed, letting them know how you can help, who you've helped before and what you have to offer. Then with your evergreen content, you're continuing to build a relationship, sharing your new ideas, new discoveries, and new content that you've created. You're driving traffic to your business and essentially keeping this all going and growing here. That's what you want. Just make sure you have a content strategy like this that attracts the right audience to your content, warms them up to your business, and closes the sale. The other thing I hope you're taking away from this video is that consistency is key on social media. Just like anything else, you have to show up regularly to get those results. You want content ideas just like this, pre-planned, ready to go. You want a way to quickly pull together your content for the entire month in just a few hours, and that's exactly what's inside CCS. It's the easiest way to show up regularly, every day, without stress, without overwhelm, because you'll have loads more ideas and captions just like this already planned out for you in a two-year content calendar. All you have to do is grab your caption, tweak it, grab your graphic, and post it, so you're literally done and done. We really want to save you time and stress creating content so you can show up confidently and super excited about what you're sharing. Remember, the only thing stopping people from showing up on social media the way they want is lack of confidence in their strategy and lack of time. The content calendar system solves both. So don't forget to check it out below the video or click the link in the description. As always, I appreciate you guys, and I'll see you in the next video.

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