Speaker 1: If you are a doctor looking to market your services and your clinic through internet, I am sure you must be aware of the rule that doctors are not allowed to advertise in any form. After the pandemic, online consultation has become quite common for all the patients. And to cater to such online patients, a good digital infrastructure and a digital marketing strategy is very important for every doctor. So how can you start digital marketing for your clinic while staying within the guidelines of the government? Hi, my name is Jay Dattani and let's find out. Firstly, all the strategies that I am going to discuss in today's video are as per the guidelines of the government, so you don't have to worry about accidentally breaking any of the laws. And the strategies that are discussed in today's video come after analysing the various strategies discussed on other YouTube videos and going through numerous blogs which talk about digital marketing for clinics and doctors. So stay till the end of this video to know 5 best digital marketing strategies for doctors and clinics. Be found by your patients There are thousands of people looking for a good doctor in your own area, but you need to be on the internet to be found by them. The best way to cater such people located in your own area is by registering on listing platforms like Google My Business and JustDent. These are some common listing platforms that are available for every business out there. But as a doctor, you have to register on special websites that are made especially for doctors and clinic owners like you. Such websites are Practo, Refadoc, and many others. This will help the local customers in your area to know about your clinic, your timing, your expertise, your degree, and also check out the reviews and the star ratings given by your existing patients. Make sure all these details are updated on your profile. Also, try to use some keywords related to doctors in such listing platforms as when someone searches for doctors near me, your listing profile should come up first. Our next strategy recommendation will be SEO and content. There are many people out there who end up googling their symptoms before they feel the absolute need to consult a doctor. And that's where your golden opportunity lies. What you can do is place your expertise right in front of these people. And how can you do that? By creating blogs and YouTube videos on topics that people are searching for. You can use tools like Google Keyword Planner or Ubersuggest to find out the terms that are commonly searched for or as you call it as keywords in the language of digital marketing. And then use SEO techniques to rank your content piece higher on search results. You can leave your contact details in such blogs and YouTube videos for people who want to consult you for their problems. By the way, if you're learning something interesting out of this video, do hit the like button. Reviews and Testimonials Imagine you're planning an international trip. Wouldn't you ask your friends, family members, or even colleagues who have been abroad? Of course, yes. And that's exactly what people do when they consult a doctor. They look around for reviews and feedbacks regarding your clinic or your services. Think about it. What's a better way to gain someone's trust? A patient saying that your services genuinely help them cure a particular disease or a poster which says, I'm the best doctor. Of course, a genuine review, right? So try and ask your patients to share their reviews and feedback about your services on your website, Google My Listing platform, or any other platform that you are a part of. You can also try a before and after kind of a video or a normal testimonial video where a patient is talking about his experience with you. After which, you can use these videos, photos, or reviews as a part of your marketing communication. This technique works really well for all the doctors as it's been used since the days of traditional marketing. Not just this, you can even encourage your existing customers to refer you to new patients or their family members. By the way, the next strategy recommendation that we are going to discuss is very important. But before that, if you haven't yet subscribed to our channel, do hit the subscribe button and also hit the bell icon. Use digital tools. As a doctor, it's really important for you to know every detail about your patient even before you start treating them. Especially if you're a patient's family doctor, you need to have their personal medical history and also their family's medical history. You should start creating electronic health records, also known as EHR. Such EHR must include data like age, gender, past medical records, last prescribed medicine, and other such details. But don't just stop there. Use a CRM tool to get the most out of the data you have collected. A CRM tool can help you send automated emails or even WhatsApp messages regarding various details like upcoming checkup dates and also tests and reports which are to be done. Our last strategy recommendation will be webinars and free online health checkups. Conducting free seminars and running free healthcare checkup camps is not a new thing when it comes to the healthcare industry. But now, you have to do the same in an online format. You can conduct a webinar where you talk about some uncommon diseases and spread awareness around the same. You can talk about some symptoms, basic remedies, and also precautionary actions that one can take during such diseases. At the end of such sessions, you can share your contact details for people who want to consult you personally for their problems. You can also provide free basic video consultation to patients after which you can encourage them to visit your clinic if they wish to continue the treatment. These are some of the strategies that you can start with by staying within the guidelines of government. But being a doctor, it's your responsibility to only share genuine and reliable health advice. So, try to keep a quality check on the content even though your digital marketing team is carrying out such strategies. Also, let us know in the comments below if we have missed out any interesting digital marketing strategies for doctors and clinic owners. Till then, do hit the like button and subscribe to our channel.